Creative HEAD May 2017
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CHARLES<br />
Celebrating three decades in business, hairdressing legend Charles Worthington MBE<br />
took us on an incredible trip down memory lane at Salon Smart<br />
HAIRDRESSING WAS NEVER the plan. Young Charles<br />
would make his way over from his home city of York to the<br />
bright lights to Leeds, modelling on occasion for a young<br />
Tim Hartley of Vidal Sassoon, but the plan was architecture.<br />
But there was so much maths and all his hairdresser friends<br />
seemed to be having so much fun, had so much passion…<br />
And so Charles Worthington changed paths, starting at<br />
London’s Robert Fielding before moving to Stage Door,<br />
where he was one of the first stylists to start combining salon<br />
work with session styling for London Fashion Week, thanks<br />
to client Betty Jackson.<br />
Within a couple of years, Charles and partner Allan<br />
Peters set out to find the perfect location for Charles’s first<br />
salon – an old fish shop in Fitzrovia that had to be gutted to<br />
eliminate the pong! They had just £9,000 to make it work,<br />
and so embraced a minimal aesthetic. “You always want a<br />
wow factor when you walk in,” says Charles. “I would get up<br />
at 4am Monday and go to New Covent Garden Market to buy<br />
flowers and do the arrangements myself. We were serving<br />
trays with fresh biscuits and cafetiere coffee, which was<br />
unusual – back then you were lucky to get a mug of instant!”<br />
Two more London salons followed, as did the iconic<br />
product line with its elliptical bottles (a result of Charles<br />
doodling on a pad while thinking there was a gap in the<br />
haircare market), which at launch sold 10 times more than<br />
Boots had forecast. Then he opened the incredible New York<br />
salon to help push his product line in the US: “It doesn’t<br />
work if you just dip your toe into the US – they want to see<br />
you there,” he explains. “We were in THAT moment – the<br />
Sex and the City girls, Madonna, Britney.” He even won over<br />
American Vogue editor Anna Wintour in the process, and got<br />
a double page spread in the issue and an invitation to the<br />
Met Ball, where he was serenaded by Diana Ross!<br />
Academy Awards, Golden Globes and Bafta styling<br />
followed. Charles and the team would set up a Charles<br />
Worthington pamper zone in the Hollywood Hills or at The<br />
Savoy to style the stars. There are terrific tales of Cybill<br />
Shepherd and a roll bag of diamonds; a Thierry Mugler dress<br />
56<br />
CREATIVE <strong>HEAD</strong>