Creative HEAD May 2017
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CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
WHICH ONE<br />
WILL SHE BE IN THE MOOD FOR?<br />
SOFT COLOURS – STRONG STATEMENTS. MEET THE DEMAND FOR HIGH-FASHION<br />
SHADES AS SUMMER APPROACHES AND BOOST YOUR COLOUR BUSINESS AT THE<br />
SAME TIME WITH COLORANCE BY GOLDWELL<br />
SUMMER IS ALMOST upon us! We’re sure you’re on point<br />
when it comes to your client’s styling needs (braids at the<br />
ready, people), but what about their colour needs?<br />
Pastel colours are practically a summer must-have, as are<br />
lighter, brighter blondes so make sure you’re able to add<br />
these onto your service menu by the end of the month.<br />
Goldwell’s Colorance range of shades enables you to reach<br />
a versatile group of clients, from the fashionista to the classic<br />
beauty, while you can also tap into the need for speed by<br />
offering a quick glaze to an expressive fashion shade.<br />
Plus, some of the new Colorance pastels process in<br />
just five to 10 minutes and create beautiful, fashionable<br />
pastel colour effects that show soft, gradual fading. The<br />
new, ready-to-use pastel shades include rose, mint, peach,<br />
lavender and indigo.<br />
Meanwhile, the new and improved Colorance lowlights<br />
create natural-looking blonde shades and add dimension to<br />
over-highlighted hair.<br />
And no matter what mood your client wants to express,<br />
Colorance gives her shiny, healthy looking hair. It does this<br />
by perfectly colouring and repairing in one step, while the<br />
pH-balanced formula with integrated IntraLipid effectively<br />
repairs the hair structure by regenerating up to 70 per cent<br />
lost lipids.<br />
THE BENEFITS FOR YOUR CLIENT ARE:<br />
• A perfect colour result<br />
• Brilliant shine – up to 90 per cent more on virgin hair*<br />
• Up to 30 per cent softer and smoother hair feel<br />
on damaged hair**<br />
• Up to 35 per cent more gentleness when Topchic<br />
is colour balanced with Colorance***<br />
• No ammonia odour<br />
*When using Colorance standard or Cover Plus assortment.<br />
**When using Colorance standard, compared with bleached hair.<br />
***Compared with balancing with alkaline permanent hair colour.<br />
Create the colours your clients can’t wait to show off<br />
this summer with Colorance by Goldwell. To find out<br />
more, call 01323 432100, visit goldwell.co.uk or<br />
download the Goldwell app<br />
CREATIVE <strong>HEAD</strong> 75
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