Creative HEAD May 2017

INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON
COLOUR CONSULTATION
IN ASSOCIATION WITH
{
NEW SERVICES }
WELCOME TO THE #COLORCORRECTION ERA!
With thousands of Google searches and more than 512,000 #colorcorrection Instagram posts recently, #colorcorrection has
never been more on-trend! It’s no longer simply about fixing a colour that has gone wrong, it’s also about reviving hair that’s
dull and uniform, and giving it a new radiance with touches of shine and light; the same way a make-up artist can make a
woman’s skin tone appear more beautiful. Inspired by subtle make-up techniques, #colorcorrection is an ultra-personalised
colour service aimed at answering the most desired hair needs. This is why your clients are going to love these three new
#colorcorrection services from L’Oréal Professionnel!
TO FOLLOW
DULL HAIR? LACK OF SHINE?
Try #MYFLASHLUMINIZER to
bring an extra shot of shine to the hair,
perfect for lifeless-looking colour.
BRASSY COLOUR? YELLOW REFLECTS?
Try #MYFLASHNEUTRALIZER to
get rid of brassiness by neutralising
with cool shades.
HAIR THAT’S JUST TOO UNIFORM?
Try #MYCOLORSCULPTOR to create
a multi-dimensional colour, by adding
different elements of light and shadow.
{
GET THE LOOK }
#We’reLoving
…This beautiful balayage Smartbond transformation by the #smartsquad
at @guykremersalon. Want it? Recreate it for your clients using the
following steps:
STEP 1: Apply DIA RICHESSE 6.12 + 9 vol on the roots + Smartbond step 1
STEP 2: Pre-lighten the ends using Blond Studio Multi-Techniques + 30
vol + Smartbond step 1
STEP 3: Tone the lengths and ends with DIA LIGHT 10.32 + 9 vol +
Smartbond step 1
STEP 4: Once all technical steps are complete, follow with Smartbond step 2
Go to @lorealprouk on Instagram to see more transformations.
Share your own using @lorealprouk #lorealpro #smartbond
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CREATIVE HEAD