Creative HEAD May 2017

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#BusinessEdit The Numbers Game THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES APPRENTICES AND QUALIFICATIONS While the majority of the panel planned on taking on apprentices, about a fifth stated that they didn’t know what was involved with the new Trailblazer apprenticeships. But salons were optimistic that this would mean more ‘salon ready’ stylists, as the current standard qualifying through colleges are disappointing. “We had to retrain for a year a member of staff who had an NVQ qualification,” said Tops Salon’s Victoria Stevens. “She could have set up a salon herself with the qualification but she could hardly cut – it’s scary!” 9.6% 56% of apprentices are either full time in salon or have in-house training WAS THE AVERAGE RETAIL IN MARCH TURNOVER £46.65 WAS THE AVERAGE CLIENT SPEND (NET) 13.6% AVERAGE TOTAL CLIENTS WERE NEW CLIENTS 22% of respondents believe college graduates meet their skills standards 82% of salons will off er apprenticeships after Trailblazer standards start this month There’s a huge amount of ongoing training required to get newly-qualified recruits where you want them to be. Having the resources to provide this at a time when it’s harder than ever to recruit experienced staff is incredibly difficult RUBY MANE, RUBY MANE SALON BUSINESS IN MARCH 2017 COMPARED WITH FEBRUARY 2017? steady 10% declining 6% growing 84% In which areas do you find apprentices to be lacking? All areas Cutting C onsultation/ communication BUSINESS IN MARCH 2017 COMPARED WITH MARCH 2016? declining 16% “Apprentices are key to giving your salon a breath of fresh air, but they need the support of quality tools and effective management in order to maximise performance. Ikosoft proposes a real training tool with its suite of Merlin programmes. It gives you a thorough insight into each employee’s core skills, specialities and problem areas. Today, too many stylists imagine a computer system is not for them but young apprentices understand IT is the future and they encourage managers to adopt systems. “They bring a new vision and new qualifications. In just half a day an apprentice can master the basics of a programme like Merlin and can then show their colleagues how to use it, creating a fantastic team dynamic! In a salon with a management programme that gives each employee independence, each stylist can be his own enterprise. Watch as your salon turnover increases considerably!” Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com steady 16% growing 68% Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK 38 CREATIVE HEAD
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Creative HEAD May 2017

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