Creative HEAD May 2017

polished. They can wear emerald green in the
workplace if the finish is elegant and polished.
Where once these colours marked defiance,
they now speak confidence.”
Thanks to these stunning creations, clients
are clamouring to get a piece of the Not Another
Salon action, from every corner of the globe. “Our
Instagram following is now past 130k – we are the
second most followed salon in the UK. We
take our posts very seriously and use it as
a tool to constantly inspire and educate
our clients. I believe my dedication to
the Not Another Salon account has
given a platform for the clients to feel a
continued connection to our salon that
has led to fantastic client care and
most importantly loyalty.”
So where next? It’s no
surprise that Sophia took
to the stage to accept the
Most Wanted Best Salon
Experience 2016 Award.
“Considering we are not
a ‘fancy salon’ it was
really cool to win Best
Salon Experience,”
she says. But it wasn’t
just the boss who was
in the limelight – her
whole team was up
there to accept the
trophy, illustrating
that Sophia’s vision
of acceptance and
individuality extends
to her staff too. “They are easy to love
and that’s because they feel secure and
supported. If a person feels they can’t
make mistakes and their creativity is
stifled then they never come out of their
comfort zone. Personal and creative growth comes from
knowing it’s okay to try because there is a net to catch you.”
And with every member of Not Another Salon’s staff
fully booked three months in advance and Not Another
Academy’s training courses going global, Sophia
finally has time to reflect on where her brand is
going next. “I don’t want a machine. What’s most
important to me is the positive impact I can
make in the industry. Who can I develop, what
can I help with – the best things in life are not
necessarily tangible.”
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