Creative HEAD May 2017

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LET’S WORKSHOP IT! ACT LIKE THE EXPERT YOU ARE GAVIN HOARE, salon manager at Richard Ward Hair & Metrospa (which last year enjoyed a turnover of £5.5 million), looked at why customers leave and how to make sure they stay with you. He revealed that 78 per cent of clients who leave make that choice because they perceive an attitude of indifference in the service they receive within the salon. This clearly needs to change. The way to do this is through understanding and meeting their needs, Gavin argued. From making clients feel truly welcome to giving them a sense of indulgence and following up their appointments, offering a professional service and professional advice can make all the difference. TURN UP THE VOLUME THIS INTERACTIVE session with the Paul Mitchell retail team looked at maximising productivity in relation to stock, communication and merchandising. Led by (pictured above, from left to right): Salon Success business development manager John Hurine, business consultant Susan Nicol and regional sales manager Nickey Televantou, the workshop was designed to challenge the audience to make back in sales what they spent on their Salon Smart ticket and they walked away feeling satisfied as the team set out the goals they need to reach to make this happen (never forget that stock = profit!). FOOD FOR THOUGHT EVERY HARD-WORKING business head needs time to refuel, and at Salon Smart’s Working Lunch guests had the opportunity to fuel their bodies and their minds with a perfect combination of refreshments and business-building inspiration! There was education and coaching from 3•6•5; on-trend colour from Kenra Professional (we love Guy Tang’s Metallics!); digital design and marketing ideas thanks to Salon Guru and lots of technology updates to streamline your salon and give you the control you need with Salon iQ and Treatwell. Want some new ideas to add to your salon’s choice of services and boost that backwash experience? Guests could check out New CID Cosmetics, Remi Cachet, High Definition and New Era (those Ecoheads and HeadBeds for the backwash are genius!). There was brilliant retail to help boost that bill (and illustrate that you’re an expert in your field) with ColorProof, Paul Mitchell, Dafni straightening brushes, Oway and Viviscal Professional, while L’Oréal Professionnel had the client journey all mapped out. You could be sure this lunch was not for wimps. 60 CREATIVE HEAD
#SalonSmart17 RUN VT! SIT BACK AND SOAK UP THE HIGHLIGHTS – VISIT CREATIVEHEADMAG.COM/ SALONSMART CREATIVE HEAD 61
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In print•online•everywhere! £4
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CREATIVE HEAD ADVERTORIAL
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CREATIVE HEAD ADVERTORIAL
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“SERIE EXPERT’S INNOVATIVE TECH
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CREATIVE HEAD ADVERTORIAL Model: Ta
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CREATIVE HEAD EDUCATION e ducation
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YOU ARE THE EXPERT. MASTER THE TECH
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2017 FINALISTS GOOD LUCK TO OUR UK
Page 17: BE FABULOUS draws on all our expert
Page 23 and 24: S E S S I O N TO SALON SINCE 1959 W
Page 25 and 26: ROSE QUARTZ T06 New Ash Infusions S
Page 27 and 28: TANGLE TEEZER X Compact Styler deta
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Page 42 and 43: #CHedit Inside story BARN//IT MANCH
Page 44: FROM INSIDE THE SALON DOMENICO PANE
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Creative HEAD May 2017

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