Creative HEAD May 2017

...AND IT’S LOCATED RIGHT IN
THE HEART OF EAST LONDON.
SOPHIA HILTON’S NOT ANOTHER
SALON IS THE 2016 MOST WANTED
SALON EXPERIENCE WINNER. MEET THE
YELLOW-HAIRED COLOUR QUEEN
AND HER DREAM TEAM
EVERY DAY, TOURISTS and locals line the streets
of Brick Lane, peering through the windows for
a glimpse into the colourful world created by
Sophia Hilton. If they want to, they’re welcome
to pop inside and take some pictures – the salon
assistants are more than happy to show people
around, with no strings attached. You might
think it’s unusual for a salon to be offering
guided tours – but this is Not Another Salon, and
things are done a little differently here.
Not Another Salon is making a name for itself
thanks to its bright colours, loud music and No
Judgement policy, but the ethos behind it comes
from much humbler beginnings. “I grew up living
above my mum’s salon, which was passed down from
my nan,” Sophia remembers. “It was a simple, four-station
village salon with two hood dryers and lots of gossip.
After moving to London, I experienced the high-end city
professionalism that salons offer, but my heart was back in
that small, warm salon where I felt safe.”
Since she opened her own salon late in 2015, Sophia has
prided herself on making clients feel as comfortable and
happy as possible, no matter who they are. “I realised that
there was a huge opening for a salon to market itself on
non-intimidation. I created Not Another Salon with its
No Judgment policy and publicised the fact that everyone
is welcome no matter what their style or walk of life.
CREATIVE HEAD
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