Runway S/S18

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Daks Jack Irving Malan Breton G L O S S & GO THE GLOSSY POSSE were out in force as high-octane shine took centre stage. Putting the sparkle emoji through its paces across all four fashion capitals, the look centered on perfectly polished cuticles that screamed ‘luxury’ with healthy hair as the starting point throughout. The secret behind shiny, happy hair? Hair care as the new styling tool. At both Ralph Lauren and Tory Burch for example, Guido prepped the models’ locks with Redken’s Diamond Oil Glow Dry Gloss Shampoo and Conditioner to infuse the hair with goodness, adding amla and coriander oils for a high-shine finish. “The hair this season is a super-chic blow-out,” said Guido at Ralph Lauren. “I’m prepping with a glossing shampoo and conditioner before using a boarbristled brush to blow the hair out to keep it super healthy, shiny and clean.” Meanwhile, Daks was delivering high-wattage wonderment thanks to Stephen Low for L’Oréal Professionnel. Over at Jack Irving’s On|Off show, The Boutique Atelier’s Richard Phillipart for L’Oréal Professionnel was lending stratospheric shine to his super-slick, Marcel wave up-do. Slightly more down to earth but equally stellar were the luxe waves at Malan Breton, where Toni&Guy international artistic director, Philip Haus, spritzed shine mist onto a grooming brush for extra lustre. And to ramp up the pass-me-my-shades mega-watt shine a notch further? Add a dash of L’Oréal Professionnel Mythic Oil Colour Glow as a finishing touch to any glossy ’do. Daks GET THE LOOK HAIZHEN WANG Versace Alexander McQueen Ralph Lauren HAIR: Jonny Engstrom from Guy Kremer for L’Oréal Professionnel THE LOOK: Romantic warriors HOW: Tecni.ART Pli was used to prep and blow-dry the hair for smoothness and control, working with a low side-parting. Hair was split into three sections: at the back secured in a tight low ponytail, with two sections at the front left loose. More clips were placed just below the eye, removed minutes before the show for a subtle indent. Tecni.ART Density Material was worked through the hair from roots to the top of the ear for a glossy, almost wet-look sheen while mid-lengths and ends were kept natural, achieving an effective dual texture. A light mist of Infinium hair spray was spritzed for light hold. 18 RUNWAY Spring/Summer 2018
RUNWAY TRENDS N O BLOW House of Holland BACKSTAGE WAS uncharacteristically relaxed this season. Not because the stylists were resting on their laurels (‘natural’ hair still takes a fair amount of work, don’t you know) but because laid-back locks were the order of the day. By far the most prolific trend on the catwalks was ‘just-woke-up-likethis’ texture and the pro behind the looks at Victoria Beckham, Alexander Wang and Valentino shared his secret with us. “It’s about emphasizing each model’s individual texture,” said Guido backstage at Valentino. “To do that I’ve applied a little of Redken’s No Blow Dry Cream when the hair is damp.” At Givenchy, Guido reached for a curling iron on some of the models to add additional texture. “I’ve done a side-part on the models and spritzed Redken Wax Blast 10 to add an age to it, so it looks more like second day, clung-together, sexy, bedhead hair,” he explained. ‘No-Blow’ is a look that provides the perfect base for any effortless style you choose to create, such as the romantic half up/half down ’do by Matthew Curtis for L’Oréal Professionnel at Zeynep Kartal, or the soft twists at Daks, which Stephen Low prepped using L’Oréal Professionnel’s Tecni.ART Beach Waves, while still keeping the end results super-shiny. Pushing the trend to the extreme were the big, beachy waves by Cos Sakkas of Toni&Guy at House of Holland, which looked as though models had come straight out of surf school. Go on, take it easy. House of Holland Topshop Unique Zeynep Kartal Images courtesy of L’Oréal Professionnel, Redken and Toni&Guy GET THE LOOK VALENTINO Alexander Wang HAIR: Guido for Redken THE LOOK: Natural hair, emphasising the models’ individual hair textures HOW: Hair was by washed with Redken Diamond Oil Glow Dry Gloss Shampoo and Diamond Oil Glow Dry Detangling Conditioner. A coin-sized amount of Redken No Blow Dry Cream was applied to crown and throughout Victoria Beckham Givenchy lengths to define texture. A natural middle parting was created and the hair was allowed hair to air dry. The top of the hair was softly blow-dried the to smooth it out. If needed, additional texture was added into lengths with a 1.5-inch curling iron to create an easy, natural wave. Hair was finished with Redken Fashion Work 12 to smooth any flyaways around the hairline. Spring/Summer 2018 RUNWAY 19
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Runway S/S18

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