Runway S/S18

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RUNWAY S/S HAIR IS… “ABOUT TEXTURE AS THE NEW ACCESSORY AND THE MOST VERSATILE USE OF PRODUCT DICTATES LOOKS. EACH HAS TO BE STYLED TO LOOK LIKE EFFORTLESS, SECOND-DAY HAIR” Stephen Low, Neville Hair & Beauty “ALL ABOUT INDIVIDUALITY – INTERESTING TEXTURE, SHAPES AND COLOURS. WE SAW A LOT OF EDITORIAL WET LOOKS, DECONSTRUCTED STYLES AND QUIRKY DETAILS TO GIVE LOOKS PERSONALITY” Corrado Tevere, Radio London “ALL ABOUT NATURAL TEXTURE OF THE HAIR; NOTHING TOO OVER-STYLED OR POLISHED. I LOVE A SLIGHTLY UNDONE LOOK THAT BRINGS OUT THE NORM BUT IS ACTUALLY PURPOSELY STYLED THAT WAY” Mark Woolley, Electric Hairdressing “ALL ABOUT BEING UNIQUE! HARDLY ANY MODELS GO OUT LOOKING THE SAME, DESIGNERS LOVE INDIVIDUAL QUALITIES. THEY ARE BOOKED FOR THAT AND DESIGNERS WANT TO WORK WITH THAT WHENEVER POSSIBLE” Anna Chapman, Session Kit “ABOUT EVERYBODY HAVING THEIR OWN UNIQUE SHADE OF COLOUR; NO MATTER IF YOU’RE BROWN OR BLONDE, IT’S THE LAYERING THAT MAKES IT TRULY YOURS” Josh Wood, global color creative director, Redken A SUMMARY OF THE SEASON, IN THE WORDS OF THE PROFESSIONALS “S/<strong>S18</strong> HAIR IS…” “ALL ABOUT TEXTURE! WHETHER IT’S EMBRACING NATURAL TEXTURE OR CREATING THE EXACT TEXTURE YOU LOVE. S/<strong>S18</strong> IS ALSO ABOUT ACCESSORIES USING PINS, CLIPS AND JEWELS IN PARTINGS” Jonathan Long, Lockonego “NATURAL AND FREE FLOWING; THINK DREAMY ROMANTIC TEXTURES AND LONG CASCADING LOCKS” Richard Phillipart, The Boutique Atelier “ALL ABOUT LOOKING THE BEST IT CAN – SO MANY DESIGNERS WANTED THE GIRLS’ HAIR TO BE THE BEST IT COULD POSSIBLY BE, SO IT WAS ABOUT CREATING BEAUTIFUL, EFFORTLESS FINISHES” Adam Reed, Percy & Reed “A GREAT CELEBRATION OF A MODEL’S OWN STYLE. ABOUT 80 PER CENT OF DESIGNERS ARE CELEBRATING A DIVERSE CASTING AND THEY DON’T WANT YOU TO TAKE AWAY PERSONALITY” Guido, global creative director, Redken “NATURAL, GLOSSY – IT HAS AN ELEMENT OF LUXURY AND FREEDOM ABOUT IT, WHILE STILL HAVING AN ORGANISED STRUCTURE” Cristiano Basciu, Richard Ward Hair & Metrospa 50 RUNWAY Spring/Summer 2018
MEGA DRY HAIR? MEGA PUFFY HAIR? IT’S MEGA OVER! NEW ALL SOFT MEGA For very dry, puffy hair. NEW All Soft Mega. Featuring the Superfood Nutri-Complex – a blend of cactus extract, aloe vera and sacha inchi oil - that helps deliver intense hydration, replenishment and control for hair that expands uncontrollably as a result of dryness. @REDKEN #ALLSOFTMEGA #PUFFYHAIR #SHEETMASKFORHAIR FIND OUT MORE AT REDKEN.CO.UK
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Runway S/S18

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