Josh Wood with Stella Lucia SUGAR AND SPICE AT ALEXANDER WANG THIS SEASON, REDKEN GLOBAL COLOR CREATIVE DIRECTOR, JOSH WOOD, FUSED PRETTINESS AND TEENAGE ANGST FOR A PINK THAT PACKED A PUNCH 48 RUNWAY Spring/Summer 2018
RUNWAY JOSH WOOD Nina Agdal for Redken Shades EQ ALEXANDER WANG shows have a certain power about them. Each season, the fashion and beauty worlds watch his New York catwalk with bated breath, wondering what new looks will be pulled out of his magician’s hat: once it was an army of bleached-out heads, another time it was model Katie Moore’s fresh scarlet crop. For S/<strong>S18</strong>, it was the turn of Stella Lucia, whose pink waves set social media alight. The man responsible for transforming the Austrian model’s blonde hair was of course Redken global color creative director Josh Wood, who worked on the show with regular collaborator and Redken global creative director, Guido Palau. Together with Alexander Wang, they sought inspiration from Kate Moss, who boldly walked the Versace runway in 1999 with a pink head in a sea of neutrals. “We wanted one model to really stand out,” explains Josh Wood. “In the past we have had a lot of models changing their hair for a show, but this was a relaxed look on all of them.” With Alexander Wang adored as a fashion god among millennials, it’s no surprise that Josh offered up a pink shade for Stella – but this isn’t just any pink. Josh with Mads-Sune Lund The crystallised shade is pretty in some lights and edgy in others, forcing you to consider it from every angle. “I’ve called it Rose Quartz,” says Josh. “It was always going to be a pink, but moving away from baby pastels to something grungier. It shows that you can have a personalised tone of pink that suits your complexion. There’s not just one shade.” This gemstone effect was created using Redken’s colour line-up and, to avoid backstage stress, the colouring process was done the day before the show. “It took about eight hours,” admits Josh. “Some of this time was spent doing treatments, as we had to maintain the quality of the hair.” After all that hard work, all Stella required on show day was a tousle, courtesy of Guido. Her international modelling career meant that she had to be back to blonde for Milan Fashion Week. “Stella was scheduled to walk for Gucci the following week, and she was booked to have white hair, so the colour we did for the Wang show had to be something that we could wash out,” admits Josh’s first assistant, Mads-Sune Lund, who was on hand throughout. The world of hair has been rose-tinted for a while now, with everyone from Katy Perry to Helen Mirren by way of Lady Gaga flirting with a little blush through their blonde. Research from L’Oréal Professionnel has found that nearly a quarter of women (24 per cent) are more likely to try a bright or pastel hair colour now than they were a year ago. The report also discovered large increases in clients wanting to experiment with the pink hair trend right across the UK, and colouring hair now tops the list of reasons women visit hair salons. But have we reached peak pink, or will we continue to see it over the coming season? “It’s definitely going to stay as a huge trend,” says Josh, who recently worked on a Redken Shades EQ campaign that features the grungy pink at Wang. “It’s popular with clients as it’s flattering and doesn’t stain hair. Now we’re going to see more dusty shades of pink.” Make ours a rosé, all day. H O W T O GET ROSE QUARTZ Pre-Lightened Hair, Level 10 Formula one: 2 oz. Redken Shades EQ Pastel Pink + 2 oz. Shades EQ Processing Solution processed for 20 minutes on clean, dry hair. Rinse, shampoo, and condition with Redken Color Extend Magnetics. Formula two: 2 oz. Redken City Beats Ballet Pink + 1 oz. City Beats in Clear + 1/8 oz. City Beats in East Village Violet + 1/8 oz. City Beats in Midtown Magenta processed for 20 minutes on dry hair. Rinse, shampoo, and condition with Redken Color Extend Magnetics. Spring/Summer 2018 RUNWAY 49
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