Runway S/S18

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Erdem NO SUCH THING AS TOO MUCH FOR S/<strong>S18</strong>, MORE IS MORE. UP OR DOWN, HAIR IS PRIMPED AND PLUMPED, WHICH IS WHY THE MODERN-DAY MUSE NEEDS A MODERN-DAY MOUSSE: INTRODUCING TECNI.ART REBEL PUSH-UP BY L’ORÉAL PROFESSIONNEL IS THE MOUSSE COMEBACK UPON US? Didn’t it disappear along with shoulder pads and acid-washed jeans? It seems the hiatus is over and a comeback is in full force! It complements the other great revival this season – the return of the perm – people are looking for products to give their hair that added oomph, but with a more natural texture result. Featuring new technology, Rebel Push-Up is L’Oréal Professionnel’s first-ever texturising powder-in mousse. This innovative take on the mousse provides that desirable plumped volume but with an undone texture. It has all the softness and manageability of a mousse, but with the texture and durability of a powder. It’s also incredibly easy to distribute through the hair to get a lightweight support layer for achieving long-lasting volume or as a base for an up-do. Rebel Push-Up joins the popular extreme volume powder spray, Savage Panache, within the Wild Stylers 60’s Babe Tecni.ART family and kick-starts a year of celebration of artistry as Tecni.ART turns 25. When Tecni.ART began, it set out to offer styling products that would stimulate stylists’ creativity by giving them innovative and easy-to-use formulas. This is where the name Tecni.ART came from – technology meets artistry. Tecni.ART is now considered an essential range for creating any look, particularly at Fashion Week when high-performance products are required. Tecni.ART can be seen backstage at all the top Fashion Week shows, providing the base and support required to create every kind of look from sleek and matte to voluminous and high shine. 20 RUNWAY Spring/Summer 2018
RUNWAY ADVERTORIAL Topshop Unique Éthologie Topshop Unique Stephen Low, Neville Hair & Beauty “Rebel Push-Up is a modern-day mousse equivalent. Its texture gives additional control to help achieve most looks, making it the must-have accessory for any session kit. I use it backstage at Haute Couture and Fashion Week to prep and style for a clean finish without residue” Adam Reed, Percy & Reed “Rebel Push-Up is an essential foundation base for any session styling kit. It is soft and light, while the powder additive gives a more natural mousse texture to the hair – think of it as the Aero chocolate of the mousse world. Perfect for creating classic looks to modern, textured styles” GET TECNI.ART IN YOUR SALON TODAY. CALL 0800 0304034 OR VISIT LOREALPROFESSIONNEL.CO.UK AND FOLLOW @LOREALPRO #LOREALPROUK ON INSTAGRAM AND TWITTER Spring/Summer 2018 RUNWAY 21
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Page 5 and 6: EDITOR’S LETTER DEAREST RUNWAY RE
Page 7 and 8: RUNWAY TOP FIVE Image courtesy of L
Page 9 and 10: RUNWAY TOP FIVE Photography: James
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Runway S/S18

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