Runway S/S18

Erdem
NO SUCH THING
AS TOO MUCH
FOR S/S18, MORE IS MORE. UP OR DOWN, HAIR IS PRIMPED AND PLUMPED,
WHICH IS WHY THE MODERN-DAY MUSE NEEDS A MODERN-DAY MOUSSE:
INTRODUCING TECNI.ART REBEL PUSH-UP BY L’ORÉAL PROFESSIONNEL
IS THE MOUSSE COMEBACK UPON US?
Didn’t it disappear along with shoulder pads and acid-washed
jeans? It seems the hiatus is over and a comeback is in full force!
It complements the other great revival this season – the return of
the perm – people are looking for products to give their hair that
added oomph, but with a more natural texture result.
Featuring new technology, Rebel Push-Up is L’Oréal
Professionnel’s first-ever texturising powder-in mousse. This
innovative take on the mousse provides that desirable plumped
volume but with an undone texture.
It has all the softness and manageability of a mousse, but with
the texture and durability of a powder. It’s also incredibly easy to
distribute through the hair to get a lightweight support layer for
achieving long-lasting volume or as a base for an up-do.
Rebel Push-Up joins the popular extreme volume powder
spray, Savage Panache, within the Wild Stylers 60’s Babe
Tecni.ART family and kick-starts a year of celebration of artistry
as Tecni.ART turns 25.
When Tecni.ART began, it set out to offer styling products that
would stimulate stylists’ creativity by giving them innovative and
easy-to-use formulas. This is where the name Tecni.ART came
from – technology meets artistry.
Tecni.ART is now considered an essential range for creating
any look, particularly at Fashion Week when high-performance
products are required.
Tecni.ART can be seen backstage at all the top Fashion Week
shows, providing the base and support required to create every
kind of look from sleek and matte to voluminous and high shine.
20 RUNWAY Spring/Summer 2018