Runway S/S18

RUNWAY TRENDS
N O
BLOW
House of Holland
BACKSTAGE WAS uncharacteristically
relaxed this season. Not because the stylists
were resting on their laurels (‘natural’ hair
still takes a fair amount of work, don’t you
know) but because laid-back locks were
the order of the day. By far the most prolific
trend on the catwalks was ‘just-woke-up-likethis’
texture and the pro behind the looks
at Victoria Beckham, Alexander Wang and
Valentino shared his secret with us. “It’s about
emphasizing each model’s individual texture,”
said Guido backstage at Valentino. “To do that
I’ve applied a little of Redken’s No Blow Dry
Cream when the hair is damp.” At Givenchy,
Guido reached for a curling iron on some of the
models to add additional texture. “I’ve done a
side-part on the models and spritzed Redken
Wax Blast 10 to add an age to it, so it looks
more like second day, clung-together, sexy,
bedhead hair,” he explained. ‘No-Blow’ is a look
that provides the perfect base for any effortless
style you choose to create, such as the romantic
half up/half down ’do by Matthew Curtis for
L’Oréal Professionnel at Zeynep Kartal, or the
soft twists at Daks, which Stephen Low prepped
using L’Oréal Professionnel’s Tecni.ART Beach
Waves, while still keeping the end results
super-shiny. Pushing the trend to the extreme
were the big, beachy waves by Cos Sakkas of
Toni&Guy at House of Holland, which looked
as though models had come straight out of surf
school. Go on, take it easy.
House of Holland
Topshop Unique
Zeynep Kartal
Images courtesy of L’Oréal Professionnel, Redken and Toni&Guy
GET THE LOOK
VALENTINO
Alexander Wang
HAIR: Guido for Redken
THE LOOK: Natural hair,
emphasising the models’ individual
hair textures
HOW: Hair was by washed with
Redken Diamond Oil Glow Dry Gloss
Shampoo and Diamond Oil Glow Dry
Detangling Conditioner. A coin-sized
amount of Redken No Blow Dry Cream
was applied to crown and throughout
Victoria Beckham
Givenchy
lengths to define texture. A natural
middle parting was created and the
hair was allowed hair to air dry. The top
of the hair was softly blow-dried the to
smooth it out. If needed, additional
texture was added into lengths with a
1.5-inch curling iron to create an easy,
natural wave. Hair was finished with
Redken Fashion Work 12 to smooth
any flyaways around the hairline.
Spring/Summer 2018 RUNWAY 19