Runway S/S18
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RUNWAY BRINGING IT HOME<br />
THE KIT<br />
WORKING AT LONDON FASHION WEEK is great<br />
for inspiration and an incomparable way of getting<br />
ahead of the trends, but it’s also an untapped mine<br />
of retail gold, just waiting for you to discover it and<br />
share it with your clients. Your clients love to see what<br />
hair looks were created backstage, so it makes sense<br />
they’re going to be just as interested to hear all about<br />
the products used to create those looks.<br />
“Behind every great LFW look is an arsenal of<br />
amazing products. Clients love hearing about what<br />
I use backstage and I recommend my hero products<br />
all the time,” says Richard Ward’s Cristiano. “I then use<br />
them on clients so that they can see the results before<br />
they make a purchase, which they nearly always do.”<br />
Tommy’s Camilla makes a point of sharing this kind<br />
of insider information to her clients back at the salon,<br />
too, and has found the salon’s retail revenue picks up<br />
following LFW. In particular, this season: “I loved using<br />
L’Oréal Professionnel’s Tecni.ART Wet Domination<br />
Shower Shine as it instantly gives hair a wet look and<br />
keeps the hair looking shiny when it dries.”<br />
G E T<br />
F A S H I O N<br />
WEEK<br />
S K I L L S F O R<br />
THE SALON<br />
FASHION INSPIRATION<br />
HAIR DRESSING<br />
Learn fashion-oriented tips from<br />
L’Oréal Professionnel hair-up<br />
specialists and try out some<br />
stunning styles that you’ll love to<br />
show off in-salon.<br />
NEW!<br />
FASHION WEEK<br />
INSIGHTS WEBINAR<br />
This trend education webinar<br />
will give you an insight into what<br />
has happened at London Fashion<br />
Week and what you can expect<br />
to see requested in your salon.<br />
The first Fashion Week Insight<br />
webinar will be available on<br />
L’Oréal Professionnel’s online<br />
education platform, Access,<br />
on 20 February at 7pm, with<br />
Percy & Reed’s Adam Reed.<br />
NEW!<br />
CREATIVE COLOUR<br />
Discover how to source new<br />
inspiration and emerging trends<br />
as members of the L’Oréal<br />
Professionnel Creative Team<br />
share their interpretations of the<br />
latest techniques. Guaranteed to<br />
give you a boost so you can return<br />
to your salon with fresh ideas.<br />
For more details on L’Oréal<br />
Professionnel education<br />
and opportunities, visit<br />
lorealaccess.com/uk<br />
Spring/Summer 2018 RUNWAY 43
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