Runway S/S18

More documents

Recommendations

Info

HOW TO GET FROM John Smedley Jonny Engstrom Lauren Bell Felder Felder HERE… Haizhen Wang Ashley Isham ALWAYS WANTED TO GO FROM THE SALON TO FASHION WEEK? FOR THESE TWO HAIRDRESSERS, THE DREAM CAME TRUE FASHION WEEK CAN BE MYSTERIOUS. You can see the exclusive happenings unfold on social media, but how do you actually get there, backstage, in the thick of it? Well, it comes down to buckets of hard work, plenty of perseverance, and maybe a little help from L’Oréal Professionnel, as session regulars Jonny Engstrom and Lauren Bell discovered. Jonny Engstrom, art director at Guy Kremer, found his way to session styling via a win at one of the most prestigious hairdressing competitions in the world. “When I left Sweden to work for Guy Kremer in the UK, my dream was to work backstage at London Fashion Week,” he explains. “My journey with L’Oréal Professionnel started when I won the L’Oréal Colour Trophy in 2001. Then I went on to do my own seminars, teaching around the world, and this led to doing great shows at Central Saint Martins and London College of Fashion with their graduate students.” Lauren Bell, senior stylist at Haringtons in Soho, has always been fascinated by the world of fashion – a world that she now regularly works in, assisting backstage for top hairdressers. “Now, when I think back to when it was a dream, it feels amazing to have achieved it,” Lauren says. Lauren joined the L’Oréal Professionnel ID Artist Programme in 2015, which gave her the opportunity to make the leap into session styling. “The ID Artist Programme is a great tool for getting an insight into how session hair works,” says Lauren. “By working with like-minded people, you can share ideas and hear about events.” The L’Oréal Profesionnel ID Artist Programme gives you access to education from top session stylists and a chance to practise your skills with them in person. “The education we received really inspired me and helped elevate my knowledge in preparation for being backstage,” explains Lauren. “It would still be just a dream to work backstage at London Fashion Week if I hadn’t auditioned for the ID Artist Programme.” Both Lauren and Jonny have worked backstage at a host of prestigious fashion shows – Jonny has done hair at Fyodor Golan, Jean-Paul Gaultier, Erdem, John Smedley and led shows at On|Off and this season’s Haizhen Wang, while Lauren has worked on teams at Topshop Unique and Graduate Fashion Week among others. Through session styling, Lauren was given the opportunity to learn from her idol. “My highlight was getting to assist Richard Phillipart,” she explains. “His work is definitely my hair crush, so when I got to assist him at the Bouyez show, it was super-exciting for me to see how he works and see his vision put into practice. The show was fun and I got to assist alongside some of the other ID Artists.” Meanwhile, Jonny has relished the chance to see some of the most incredible clothes in the world: “My session styling highlight was leading the hair team at Stéphane Rolland during Paris Couture Week in 2011 – it was an amazing opportunity to see how the dresses are handmade, like beautiful art.” Fashion Week requires a specific combination of skills, which both Jonny and Lauren have developed during their time on session teams. “I think the most important thing is product knowledge – get to know the products you’re using, how they work, try different ways to apply them and 34 RUNWAY Spring/Summer 2018
RUNWAY FROM A TO Z Winchester School of Art Graduate Show Winchester School of Art Graduate Show Graduate Fashion Week On|Off Bouyez TO HERE! Graduate Fashion Week C L A S S R O O M T O CATWALK WANT TO SWOT UP ON YOUR FASHION KNOW-HOW? THESE COURSES FROM L’ORÉAL PROFESSIONNEL CAN HELP YOU GET THERE! FASHION WEEK INSIGHTS WEBINAR The Fashion Week Insights trend education webinar will give you the lowdown on London Fashion Week and what you can expect to see requested in your salon. The first Fashion Week Insight webinar will be available on Access on 20 February, between 7pm and 8pm, with Adam Reed from Percy & Reed. Fashion Week images courtesy of L’Oréal Professionnel learn what hair texture to use them on and why,” explains Lauren. “It’s also important to remember that we’re all working as a team backstage, so help everyone out when you can. Keep your kit organised and I’d recommend getting a pinny – it’ll be your best friend! “Working backstage is very different from salon work, as you need to be fast and very adaptable,” says Jonny. “Have a good session kit full of products that are not too heavy. You also need to have all the classic skills – tonging, blow-drying, back-combing and hair up. And most of all, you need to be gentle when working with professional models. Happy models equal a happy show!” Session work might be lots of fun, but it’s important to get the balance right with your salon work too. “Combining session and salon is not easy,” admits Jonny. “Clients sometimes complain when you go out of the salon, but they like to hear that you are involved with fashion.” Counteract any upset by showing your clients that the skills developed backstage can be brought back to the salon, and they’ll not only feel on trend, but also like they’re getting something extra from their salon service. “I feel like salon and backstage work go hand-in-hand – there is definitely less chatting backstage but the fundamentals are the same!” agrees Lauren. “Being backstage has made me think more about the steps that go into creating a look, so now I work with more structure and thought. My clients love to keep up with the trends, so I filter the runway looks into something more salon-friendly.” FASHION INSPIRATION HAIR DRESSING If you’ve already got foundation experience in long hair, then this course will help you discover new fashion-forward styles. It’s a one day confidence booster for any hairdresser who loves fashion. ID ARTISTS PROGRAMME The L’Oréal Professionnel ID Artists programme has one goal: to find, nurture and develop talented individuals who could be the future stars of the hairdressing industry. If you’re one of the lucky handful that are picked to become ID Artists, L’Oréal Professionnel will help you fulfil your potential. If you want to try your luck, or you’re a salon owner with a rising star who needs a challenge, get an audition booked on Access. For more details on L’Oréal Professionnel education and opportunities, visit lorealaccess.com/uk Spring/Summer 2018 RUNWAY 35
Page 1 and 2: YOUR ESSENTIAL GUIDE TO THE NEW SEA
Page 3 and 4: Discover PLI by PLI is my all-time
Page 5 and 6: EDITOR’S LETTER DEAREST RUNWAY RE
Page 7 and 8: RUNWAY TOP FIVE Image courtesy of L
Page 9 and 10: RUNWAY TOP FIVE Photography: James
Page 11 and 12: RUNWAY TOP FIVE Photography by Jame
Page 13 and 14: PEACH BELLINI featuring @ninaagdal
Page 15 and 16: Topshop Unique E A R CANDY LISTEN U
Page 17 and 18: RUNWAY TRENDS Eudon Choi P O N Y CL
Page 19 and 20: RUNWAY TRENDS N O BLOW House of Hol
Page 21 and 22: RUNWAY ADVERTORIAL Topshop Unique
Page 23 and 24: RUNWAY HOW HAIR HAPPENS The bottom
Page 25 and 26: RUNWAY HOW HAIR HAPPENS L’Oréal
Page 27: RUNWAY HOW HAIR HAPPENS For the sec
Page 31 and 32: RUNWAY RECREATE Marc Jacobs IT’S
Page 33: Haizhen Wang I’M WITH THE BAND RU
Page 37 and 38: RUNWAY CENTRAL SAINT MARTINS Harry
Page 39 and 40: RUNWAY GUIDO “ You have to look a
Page 41 and 42: RUNWAY BRINGING IT HOME Tommy’s H
Page 43 and 44: RUNWAY BRINGING IT HOME THE KIT WOR
Page 45 and 46: RUNWAY CENTRAL SAINT MARTINS BLANC
Page 47 and 48: RUNWAY CENTRAL SAINT MARTINS THE AR
Page 49 and 50: RUNWAY JOSH WOOD Nina Agdal for Red
Page 51: MEGA DRY HAIR? MEGA PUFFY HAIR? IT

Runway S/S18

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?