Runway S/S18

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BRINGING IT HOME FASHION WEEK IS NOT ONLY GREAT FUN FOR THOSE INVOLVED, IT ALSO OFFERS HUGE BENEFITS BACK IN YOUR BUSINESS – WE BREAK DOWN WHAT SALONS CAN EXPECT TO GAIN FROM THEIR RETURNING HAIR HEROES Josh Woodman and Adam Reed at Harry Evans S/S18 THE LOOKS Harry Evans Josh’s salon recreation WHEN JOSH WOODMAN arrived back at the Andrew Hill salon after a stint working for Adam Reed at Harry Evans S/S18 during London Fashion Week, he was inspired to recreate the looks he’d made at the show. “I learnt so much working backstage,” says Josh. “At Harry Evans we created undone, loosely textured waves, but I made the look much more wearable for clients back home.” Josh recreated this look in-salon back in Devon by scrunching L’Oréal Professionnel Tecni.ART Wild Stylers Beach Waves into the hair and diffusing. He then took diagonal back sections and gently wrapped the hair around a tong held vertically, keeping the direction of the wrap the same way all over the head until he had a soft wave throughout. “I then pinched the parting together and sprayed it with L’Oréal Professionnel Tecni.ART Fix Anti-Frizz, manipulating the hair with my fingers to create a beautifully dishevelled wave,” he adds. “I finished the look with Tecni. ART Wild Stylers Next Day Hair to really exaggerate the texture.” Cristiano Basciu, artistic director at Richard Ward Hair & Metrospa, loved the messed-up bun at the Luke Anthony Rooney S/S18 show he led during On|Off and went straight back to the salon to recreate it for his clients. “This low, slightly mussed-up bun is a classic style with a modern twist,” he says. “It’s super-trendy and works beautifully for all face shapes as it can be easily personalised with face-framing wisps or partings. It’s the perfect day-to-night look – you can wear it with jeans and a white shirt as easily as a ball gown.” Luke Anthony Rooney Cristiano Basciu at Luke Anthony Rooney Cristiano’s salon recreation 40 RUNWAY Spring/Summer 2018
RUNWAY BRINGING IT HOME Tommy’s Hair Company’s Jennalea Cotton (right) at LFW Tommy’s backstage at On|Off Carina Hedderman from Blushes Blushes Artistic Team recreating what they learnt at LFW on salon models THE SKILLS THINK SESSION STYLING is simply a ponytail or undone hair? Think again. It’s fast, challenging and precise. It’s the perfect place to learn how to follow a brief to the letter and to speed up your styling skills. But it doesn’t stop there; it’s also a breeding ground for inspiration, with many stylists taking back what they learnt to share with their salon teams. Camilla Stanyer coordinates and delivers training to Tommy’s Hair Company in Ruthin. She dedicates whole evenings to recreating some of the most interesting looks from her time backstage at Fashion Week. “I put pictures of the looks up on the mirror and give the team the challenge of recreating the looks themselves,” explains Camilla. “It’s like the Masterchef challenge where they have to taste the dish and recreate it. It’s great fun and really gets the cogs whirring.” It was the same for Jennalea Cotton, also from Ruthin’s Tommy’s Hair Company. “It was great to come back from London Fashion Week and be able to show the team the looks that were hitting the catwalk and how they could be interpreted for clients,” says Jennalea. “I chose some of my favourite looks from LFW and I broke them down step by step, recreating them right in front of my salon team.” Jennalea found that the best thing about sharing her session experience was the lightbulb moments that happened back in the salon. “I would recreate a style and then a team member would do it, but maybe do something slightly differently, or use a different accessory, and the whole feel of the look would change. Before you know it, they are creating their own interpretations of the looks.” The Blushes Artistic Team has worked on many shows over the years, including Erdem, Daks and On|Off, assisting the likes of Stephen Low, Adam Reed, Richard Phillipart and Anthony Turner. Why do they keep going back for more? Because the skills and knowledge they acquire backstage are second to none. “We love bringing back a greater knowledge of products, styles and techniques to the salon, which we then filter through to our clients and staff,” says Isla Cordory, head of the Blushes Artistic Team. The team holds a biannual trends evening for salon staff where they showcase what they have learnt and the styles and trends for the season. “On our last trends evening, we demonstrated a range of styles, from relaxed waves to the more current super-sleek trend,” adds Isla. Isla Cordory at Erdem Jennalea at On|Off Spring/Summer 2018 RUNWAY 41
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Runway S/S18

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