Runway S/S18

RUNWAY S/S HAIR IS…
“ABOUT TEXTURE
AS THE NEW
ACCESSORY AND
THE MOST
VERSATILE USE
OF PRODUCT
DICTATES LOOKS.
EACH HAS TO BE
STYLED TO LOOK
LIKE EFFORTLESS,
SECOND-DAY
HAIR”
Stephen Low,
Neville Hair &
Beauty
“ALL ABOUT
INDIVIDUALITY
– INTERESTING
TEXTURE, SHAPES
AND COLOURS. WE
SAW A LOT
OF EDITORIAL
WET LOOKS,
DECONSTRUCTED
STYLES AND
QUIRKY DETAILS
TO GIVE LOOKS
PERSONALITY”
Corrado Tevere,
Radio London
“ALL ABOUT
NATURAL TEXTURE
OF THE HAIR;
NOTHING TOO
OVER-STYLED OR
POLISHED. I LOVE
A SLIGHTLY
UNDONE LOOK
THAT BRINGS OUT
THE NORM BUT IS
ACTUALLY
PURPOSELY
STYLED THAT WAY”
Mark Woolley,
Electric Hairdressing
“ALL ABOUT BEING
UNIQUE! HARDLY
ANY MODELS GO
OUT LOOKING THE
SAME, DESIGNERS
LOVE INDIVIDUAL
QUALITIES. THEY
ARE BOOKED FOR
THAT AND
DESIGNERS WANT
TO WORK WITH
THAT WHENEVER
POSSIBLE”
Anna Chapman,
Session Kit
“ABOUT
EVERYBODY
HAVING THEIR
OWN UNIQUE
SHADE OF
COLOUR; NO
MATTER IF YOU’RE
BROWN OR
BLONDE, IT’S THE
LAYERING THAT
MAKES IT TRULY
YOURS”
Josh Wood, global
color creative
director, Redken
A SUMMARY OF THE SEASON, IN THE WORDS OF THE PROFESSIONALS
“S/S18 HAIR IS…”
“ALL ABOUT
TEXTURE!
WHETHER IT’S
EMBRACING
NATURAL TEXTURE
OR CREATING THE
EXACT TEXTURE
YOU LOVE. S/S18
IS ALSO ABOUT
ACCESSORIES
USING PINS, CLIPS
AND JEWELS
IN PARTINGS”
Jonathan Long,
Lockonego
“NATURAL AND
FREE FLOWING;
THINK DREAMY
ROMANTIC
TEXTURES
AND LONG
CASCADING
LOCKS”
Richard Phillipart,
The Boutique
Atelier
“ALL ABOUT
LOOKING THE BEST
IT CAN – SO MANY
DESIGNERS
WANTED THE
GIRLS’ HAIR TO BE
THE BEST IT COULD
POSSIBLY BE, SO IT
WAS ABOUT
CREATING
BEAUTIFUL,
EFFORTLESS
FINISHES”
Adam Reed,
Percy & Reed
“A GREAT
CELEBRATION OF A
MODEL’S OWN
STYLE. ABOUT 80
PER CENT OF
DESIGNERS ARE
CELEBRATING A
DIVERSE CASTING
AND THEY DON’T
WANT YOU TO
TAKE AWAY
PERSONALITY”
Guido, global
creative director,
Redken
“NATURAL,
GLOSSY – IT HAS
AN ELEMENT OF
LUXURY AND
FREEDOM ABOUT
IT, WHILE STILL
HAVING AN
ORGANISED
STRUCTURE”
Cristiano Basciu,
Richard Ward Hair
& Metrospa
50 RUNWAY Spring/Summer 2018