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EVENTS
Pantone Announces the Color of
the Year 2019: PANTONE ® 16-
1546 Living Coral
Life affirming coral hue
energizes and enlivens
with a softer edge
CARLSTADT, N.J., December 6, 2018 – Pantone, provider
of professional color standards and digital solutions for the
design industry, today announced PANTONE 16-1546 Living
Coral as the Pantone Color of the Year 2019, an animating
and life-affirming shade of orange with a golden undertone.
We get energy from nature. Just as coral reefs are a source
of sustenance and shelter to sea life, vibrant yet mellow
PANTONE 16-1546 Living Coral embraces us with warmth
and nourishment to provide comfort and buoyancy in our
continually shifting environment.
In reaction to the onslaught of digital technology and social
media increasingly embedding into daily life, we are seeking
authentic and immersive experiences that enable connection
and intimacy. Sociable and spirited, the engaging
nature of PANTONE 16-1546 Living Coral welcomes and encourages
lighthearted activity. Symbolizing our innate need
for optimism and joyful pursuits, PANTONE 16-1546 Living
Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living
Coral is a nurturing color that appears in our natural surroundings
and at the same time, displays a lively presence
within social media. “Color is an equalizing lens through
which we experience our natural and digital realities and this
is particularly true for Living Coral,” said Leatrice Eiseman,
Executive Director of the Pantone Color Institute. “With consumers
craving human interaction and social connection,
the humanizing and heartening qualities displayed by the
convivial Pantone Living Coral hit a responsive chord.”
PANTONE 16-1546 Living Coral emits the desired, familiar
and energizing aspects of color found in nature. In its glorious,
yet unfortunately more elusive, display beneath the
sea, this vivifying and effervescent color mesmerizes the
eye and mind. Lying at the center of our naturally vivid and
chromatic ecosystem, PANTONE Living Coral is evocative of
how coral reefs provide shelter to a diverse kaleidoscope
of color.
“Color enhances and influences the way we experience
life,” said Laurie Pressman, Vice President of the Pantone
Color Institute. “As a shade that affirms life through a dual
role of energizing and nourishing, PANTONE 16-1546 Living
Coral reinforces how colors can embody our collective experience
and reflect what is taking place in our global culture
at a moment in time.”
In Social Media
An organic shade, Living Coral is striking in digital mediums,
evoking the same inspirational feeling ignited by our natural
surroundings. Living Coral’s vibrancy and buoyancy captivates
our attention in social media and digital design.
In Fashion and Accessories
Living Coral inspires experimentation and playful expression
in both men’s and women’s street and runway styles.
The warm shade suggests comfort and positivity in simple
color stories, but becomes more explorative and effervescent
in patterns, textures and even monochrome looks. An
January 2019