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Could you brief us about your annual production<br />
capacity and sales, your production plants, number<br />
of employees, etc.?<br />
157<br />
We have an annual production capacity of 120,000 readymade<br />
curtains and 250,000 square meters of production<br />
and sales capacity. Our company provides employments<br />
for almost 40 people when we include subcontractors<br />
working for us.<br />
Which ones of your products attract more interest<br />
and demand?<br />
The curtain fabrics, which are made of 100% synthetic<br />
fibers but which have a trendy natural fiber appearance in<br />
recent years, draws a rising graph among all our buyers.<br />
What kinds of R&D studies are you realizing? What<br />
would you say about the work and budget you<br />
dedicate for R&D studies?<br />
R&D is our main business. It would be wise if we attribute<br />
our sales force to our R&D department. The main factor<br />
behind our sales success is that we can develop an average<br />
of 100 new designs every four months.<br />
What are your aims to expend your market share?<br />
Attending the most important fairs of our industry is a<br />
must as well as making face-to-face visits to our customers<br />
when we introduce new designs. We also place special<br />
attention and importance on using our social accounts<br />
with supportive pictures thereby increasing our approach<br />
to our customers.<br />
Which fairs do you attend at home and abroad?<br />
We attend Evteks Fair, <strong>Home</strong> Deco in Ukraine and<br />
Kazakhstan <strong>Home</strong> <strong>Textile</strong> Fairs. We applied to attend to<br />
Heimtextil, Germany.<br />
Turkey’s economy is highly in need of export and foreign<br />
sales and thus exporter companies in recent days than<br />
ever. Our expectations as a part of home textile sector<br />
exporters will be increasing supports for participation in<br />
foreign textile exhibitions, forming a textile R&D support<br />
and forming a plan on support for machinery-equipment<br />
for small and medium sized companies.<br />
Do you have any investment recently or is there<br />
something you would like us to highlight in the<br />
interview?<br />
We have recently made a professional photograph taking<br />
zone in our showroom to highlight our products in the<br />
digital sites. With this arrangement we will transfer our<br />
new designs to the social media as they are hung in our<br />
showroom. We will increase our interaction especially on<br />
the Instagram and reach new buyers thereby making our<br />
brand familiarization more spread.<br />
How can you summarize the advantages you’re<br />
offering better when compared with your<br />
competitors?<br />
We have an energetic, young and excited team. We render<br />
this service in the field of R&D, production and marketing.<br />
But we believe that our future will be shaped by a<br />
vertical growth, that is, marketing-based growth together<br />
with social sites used intensively and professionally. Our<br />
advantage is that we apply new generation marketing and<br />
sales system rather than classic old systems. That’s why<br />
we are investing in social sites.
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