Home Textile Magazine January - 2019

18 HTE
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It is always a good thing to be dynamic, active and
motivated for success no matter how severe the conditions
are. It is a fact that the whole world has been going
through a tough time and there are many companies
struggling to survive while we are witnessing existence of
thousands of successful businesses in our industry.
Almost all industries are in trouble with many negative
factors including financial problems, political dilemmas,
raw material shortage and harsh competition conditions
and the home textile industry is no exception.
As pronounced often the main factor to cope with all
these difficult conditions is to be distinct in one or more
categories. I could list these distinctive things as building
up your own brand, your own original designs, to develop
your own styles and lines, to develop value added products,
to make big investments in research and development
to manage all above but there is one basic condition
to benefit from all these distinctive values and to
turn them into profit: you have to promote your company
and your unique products professionally… If promotion is
the number one item to be excluded at crisis times from
your list of expenses, your strategies and investments
will be in more trouble. If it is on the top of the list of
prescription to be attached, you’ll definitely cope with
the difficult conditions and even you will turn the crisis
into an opportunity. The code for brighter horizons is:
“Successes are right instruments of great leap urges.”
Ayça Sarıoğlu | Editor
ayca.sarioglu@img.com.tr
I wish a happy, healthy and prosperous New Year for all!