Home Textile Magazine January - 2019

120 HTE
TRENDS
Turkey’s first fashion
trend forecasting
and analytics
agency is about to
shape the industry
Aiming to
offer highquality
services in
fashion trend
forecasting and
analysis in
Turkey, Gona
Trend is the first
agency established
within Altınbas
University Incubation
Centre as well as
the first professional
institution to provide
fashion trend-related
services.
Altınbaş University Incubation Centre provides support
to start-ups with bright business ideas or projects.
The first start-up of AU Incubation Centre has recently
started its operations. The founder of Gona Trend, Gonca
Gül Özer has a lot to say about this first agency to operate
in fashion trend forecasting and design, “We launched
our agency in 2017 through a KOSGEB (Small and Medium
Enterprises Development Organization of Turkey) support.
This idea has first originated from an ambition to meet the
needs of fashion industry especially in terms of trend forecasting
and analytics. Combining my expertise in the field
of fashion with my business partner Prof Dr. Ahmet Mete
Çilingirtürk’s deep knowledge of statistics, we set out to
create this fashion trend forecasting agency. The main driving
factor that led us to pursue this dream was the absence
of a professional agency offering trend forecasting services
in Turkey despite the fact that our British and French counterparts
such as WGSN, Trend Union, and NellyRodi are
dominating the international fashion forecasting industry.
Our mission, as an agency, is to achieve a permanent and
institutional structure and become a strong research and
consulting company specialized in fashion trend analytics
in Turkey, with high capability to offer services to the key
actors of the fashion industry.”
Working with a science centre brings great
advantages
Pointing out the advantages of working with Altınbaş
University Incubation Centre, Özer said, “Among the reasons
why a number of companies choose to work with
January 2019