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Home Textile Magazine January - 2019

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140<br />

HTE<br />

EVENTS<br />

and meeting areas and VIP lounges. The fair has also reinvented<br />

its image. In fact, this year CIFF will be promoted<br />

with a single image that integrates the content of the<br />

entire furniture industry supply chain represented at CIFF,<br />

portraying all five of the main categories with corresponding<br />

main colors and iconic furniture pieces.<br />

The New Layout<br />

One of the aspects that makes CIFF unique is undoubtedly<br />

its representation of the entire supply chain of the furniture<br />

industry: from home furnishings, home décor and<br />

home textiles to outdoor and office furniture, to CIFM/<br />

interzum guangzhou, a fair dedicated to components and<br />

machinery.<br />

The exhibition layout has been further optimized; the first<br />

phase was upgraded across the five main categories and<br />

the seven areas dedicated to individual trends: the highend<br />

import space, design fashion space, whole house<br />

custom space, soft decoration living space, leisure living<br />

space, efficient office space, and smart home space.<br />

Reinforcing the cosmopolitan spirit, as many as three<br />

halls, for a total area of 90,000 sqm, will be fully devoted<br />

to high-end import furnishings, fine furniture perfectly<br />

suited to the needs of the Chinese market, always in<br />

search of a better quality of life.<br />

<strong>January</strong> <strong>2019</strong>

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