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156 HTE PROFILE QPS Home always works for strong targets Founded on basis and initials of Quality, Price and Service terms as a producer and exporter of curtain, sheer and decorative hanging fabrics and ready-made curtains, QPS Home follows latest home textile trends and developments of the sector. Taking the road with its “Fine textile for a stunning home!” motto, Engin Kuru, Chairman of the Board of QPS Home, briefs about their firms by answering our questions: Could you furnish us with the management structure and service points of your company? Our firm is a family-owned company operating for 3 years and produces and sells drapery fabrics and packed ready curtains. We are a marketing, sales and distribution company that invests in export marketing and sales. Which sectors do you serve? We render services on design, production, sales and export of drapery fabric and ready curtain in the home textile industry. January 2019
Could you brief us about your annual production capacity and sales, your production plants, number of employees, etc.? 157 We have an annual production capacity of 120,000 readymade curtains and 250,000 square meters of production and sales capacity. Our company provides employments for almost 40 people when we include subcontractors working for us. Which ones of your products attract more interest and demand? The curtain fabrics, which are made of 100% synthetic fibers but which have a trendy natural fiber appearance in recent years, draws a rising graph among all our buyers. What kinds of R&D studies are you realizing? What would you say about the work and budget you dedicate for R&D studies? R&D is our main business. It would be wise if we attribute our sales force to our R&D department. The main factor behind our sales success is that we can develop an average of 100 new designs every four months. What are your aims to expend your market share? Attending the most important fairs of our industry is a must as well as making face-to-face visits to our customers when we introduce new designs. We also place special attention and importance on using our social accounts with supportive pictures thereby increasing our approach to our customers. Which fairs do you attend at home and abroad? We attend Evteks Fair, Home Deco in Ukraine and Kazakhstan Home Textile Fairs. We applied to attend to Heimtextil, Germany. Turkey’s economy is highly in need of export and foreign sales and thus exporter companies in recent days than ever. Our expectations as a part of home textile sector exporters will be increasing supports for participation in foreign textile exhibitions, forming a textile R&D support and forming a plan on support for machinery-equipment for small and medium sized companies. Do you have any investment recently or is there something you would like us to highlight in the interview? We have recently made a professional photograph taking zone in our showroom to highlight our products in the digital sites. With this arrangement we will transfer our new designs to the social media as they are hung in our showroom. We will increase our interaction especially on the Instagram and reach new buyers thereby making our brand familiarization more spread. How can you summarize the advantages you’re offering better when compared with your competitors? We have an energetic, young and excited team. We render this service in the field of R&D, production and marketing. But we believe that our future will be shaped by a vertical growth, that is, marketing-based growth together with social sites used intensively and professionally. Our advantage is that we apply new generation marketing and sales system rather than classic old systems. That’s why we are investing in social sites.
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