IFA International 2019 Week-End Edition

NEWS
BROUGHT
TO YOU BY
EDITORIAL
Richard Barnes
Editor-In-Chief
SHIFTING
PATTERNS
We are living in a scripted world that is being
increasingly generated, driven and governed by
data. Algorithms scan data from various sources in
search of patterns that reveal something about our
future selves.
Using the slogan “Shifting Patterns – The Rise of
Dataism”, this year’s IFA+ Summit is taking a closeup
look at the growing power of data, the ensuing
responsibilities and the potential dangers to present
social structures.
The subject matter of the IFA+ Summit is covered by
four clusters: “Society”, “Interaction”, “Intelligence”
and “Experience”. The IFA+ Summit is IFA’s future
forum, and its many international speakers deliver
a preview of the development of disruptive
technologies in the digitally interconnected future.
A broad range of internationally renowned experts
are discussing the risks and opportunities presented
by data use. Whether it be a former advisor to the
White House and NATO, or consultants to leading
businesses such as Amazon and Microsoft, these
speakers will be offering a well-founded overview
of the “brave new world” of dataism. They will
anticipate future results from various angles that
are ahead of us – the good and the potentially bad.
Since 2014 the IFA+ Summit has served as the think
tank for IFA, the world’s leading show for consumer
and home electronics. This year more than ever, it
will play a key role in setting a course for a better
future for the industry… and the world
Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics (left);
Yoshihiro Seki, State Minister of Economy, Trade and Industry, Japan; and Dr Christian Göke, CEO, Messe Berlin.
IFA 2019
OPENS IN
STYLE
At a time when manufacturing companies are increasingly global – sourcing
from all over the world – who better to open the show than the German-
British-Canadian singer/songwriter Alice Merton, known primarily for her
hit song No Roots.
Merton was the star act at this year’s
glamorous IFA opening gala at the Palais
am Funkturm, attended by 600 VIPs from
the worlds of industry, politics, business and
entertainment.
The stellar line-up at the opening evening
included actors Gesine Cukrowski, Caroline
Beil, Tina Ruland, Victor Schefé, Hardy
Krüger jr. as well as Dominic Raacke and
Stephan Grossmann. Presenters Gülcan
Kamps, Caroline Beil, Hadnet Tesfai and their
colleague Anastasia Zampounidis graced
the red carpet. Former GNTM models Toni
Dreher, Klaudia Giez and Fata Hasanovic as
well as numerous other prominent
personalities were also present at the gala.
Opening speeches were delivered by
Berlin’s Governing Mayor, Michael Müller;
Hans-Joachim Kamp, Chairman of the
Supervisory Board of gfu Consumer & Home
Electronics; and Yoshihiro Seki, State Minister
of Economy, Trade and Industry, Japan.
Alice Merton provided musical entertainment
with her hits No Roots and Why So Serious.
The opening day of the show kicked-off with
an official tour of the show floor by a number
of dignitaries, who were among the first to get
a glimpse of the innovations on display in the
various halls
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www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019
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