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Leadership Process Four: Directing Symbols 113<br />

26: Utter Destruction<br />

Sometimes reframing a problem is done using symbolism. The<br />

representation of a symbolic act can be far more compelling<br />

than the act itself.<br />

At the very start of the invasion of Asia Minor, but after the<br />

battle at Granicus, Alexander faced the task of conquering<br />

dozens of small and a few large hilltop citadels with very<br />

limited resources.<br />

On the western coast of modern-day Turkey, Alexander<br />

confronted an impossible situation. He had only a small<br />

army, but he confronted a formidable number of small<br />

cities, towns, citadels, and fortresses. He clearly could defeat<br />

any one of them, or even several. But each pursued siege<br />

would further reduce his army due to death, injury, and<br />

additional needs for garrison duty. Alexander needed to<br />

find a way to get the towns to capitulate without a fight and<br />

without requiring him to garrison every town.<br />

Alexander sent out diplomats to let all towns know that<br />

he wanted them to overthrow their Persian overlords. Some<br />

joined him; some wanted to, but the Persians held family<br />

members as hostages; and others were content with the Persian<br />

presence. His solution to this recalcitrance is considered<br />

today to be reprehensible (although there are modernday<br />

equivalents after hostile takeovers). His purpose was to<br />

make such a lurid symbolic statement that subsequent<br />

towns would not dare impede his progress; indeed, they<br />

would capitulate without resistance. To do so, he made a<br />

horrible example of one town, whose name today is un-

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