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Leadership Process Four: Directing Symbols 113<br />
26: Utter Destruction<br />
Sometimes reframing a problem is done using symbolism. The<br />
representation of a symbolic act can be far more compelling<br />
than the act itself.<br />
At the very start of the invasion of Asia Minor, but after the<br />
battle at Granicus, Alexander faced the task of conquering<br />
dozens of small and a few large hilltop citadels with very<br />
limited resources.<br />
On the western coast of modern-day Turkey, Alexander<br />
confronted an impossible situation. He had only a small<br />
army, but he confronted a formidable number of small<br />
cities, towns, citadels, and fortresses. He clearly could defeat<br />
any one of them, or even several. But each pursued siege<br />
would further reduce his army due to death, injury, and<br />
additional needs for garrison duty. Alexander needed to<br />
find a way to get the towns to capitulate without a fight and<br />
without requiring him to garrison every town.<br />
Alexander sent out diplomats to let all towns know that<br />
he wanted them to overthrow their Persian overlords. Some<br />
joined him; some wanted to, but the Persians held family<br />
members as hostages; and others were content with the Persian<br />
presence. His solution to this recalcitrance is considered<br />
today to be reprehensible (although there are modernday<br />
equivalents after hostile takeovers). His purpose was to<br />
make such a lurid symbolic statement that subsequent<br />
towns would not dare impede his progress; indeed, they<br />
would capitulate without resistance. To do so, he made a<br />
horrible example of one town, whose name today is un-