alexander

48 THE WISDOM OF ALEXANDER THE GREAT
modern example is that of the recent battle between Polaroid
and a competitor that introduced a camera that took
quick-developing pictures in direct competition with Polaroid’s
traditional market of instant film and cameras. Rather
than immediately seeking an injunction against the competitor
for what it knew to be patent violations, Polaroid patiently
waited until the product was well established in the
market, and then it sought a court injunction. Polaroid
eventually won in court, receiving a billion-dollar settlement,
and the competitor had to withdraw the product
from the market. If you hold the high ground, let the enemy
begin its attack. As Sun Tzu said, put yourself in a position
from which you cannot be defeated, and then wait for the
enemy to provide the opportunity to defeat it.