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Leadership Process One: Reframing Problems 51<br />

keting routines: focus groups, test marketing, and all the<br />

rest. The company encouraged its design engineers who<br />

thought of an injection-molded plastic product that they<br />

would use at home or anywhere else to create that product<br />

and launch it with the torrential flood of other new products.<br />

Rubbermaid’s unorganized action was preferable to<br />

organized inaction.<br />

Related to the selection of heirs is the modern human<br />

resources example of succession planning, which is not a<br />

last-minute process. Often we do not know who would be<br />

the best replacement. Commonly, we reframe the decision<br />

from selecting the leader to selecting the front-runners who<br />

compete in a leadership tournament. One lesson is to expeditiously<br />

select who will compete in that tournament.<br />

(Conversely, announcing succession too far in advance can<br />

have negative effects: eliminating constructive competition,<br />

losing valuable also-rans, and, occasionally, insurrection.)

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