alexander

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Leadership Process Four: Directing Symbols 129 Leading Lessons This battle and its aftermath suggest two related lessons for employee and public relations. Assuming you lead from the front (modeling the way), you gain the ability to relate on special terms with employees. As a general example, a dean without teaching experience has a different relationship with the faculty from someone who has shared extensively in a core business of a university. A specific example is that of Disney’s CEO Michael Eisner, who insisted that top managers spend at least a week a year at the theme parks so they could better understand and personally experience what the employees face, how the theme parks fit into the integrated business model of Disney, and how guests are treated. The idea is to understand the business by staying close to the core. Pay attention to the media, and manipulate them to your advantage. Alexander’s sending the Persian armor back to Athens was a persuasive, undeniable, and compelling symbol—a gesture rooted in Greek symbolism. Ever since the Trojan War of the Iliad, armor had great symbolic value. Here the statement is one to the troops of their success, as well as one to the Greeks of Alexander’s worthiness to lead them. Notice that ‘‘public’’ gestures are made often as much for the employees as for the audience. A modern example is Stew Leonard’s rules for his grocery store chain, which are proudly and visibly displayed on a large boulder right in front of the entrance at corporate headquarters: Rule 1: The customer is always right. Rule 2: When the customer is not right, see Rule 1. This is clearly for public
130 THE WISDOM OF ALEXANDER THE GREAT consumption and for employees and customers. The symbolism of a gigantic boulder representing the very basis of the business is delicious.
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CONTENTS Foreword .................
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CONTENTS vii 33: Ablutions, Celebra
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FOREWORD Alexander the Great as a l
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PREFACE Leadership cannot be taught
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PREFACE xiii Sources: How Do We Kno
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PREFACE xv Alexander’s exploits a
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ACKNOWLEDGMENTS Books are not the w
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ACKNOWLEDGMENTS xix Dickerson, Andy
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RÉSUMÉ Alexander the Great SIGNIF
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Page 130: The heart of the Persian Empire—m
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Page 183 and 184: 156 APPENDIX 326 Battle at River Hy
Page 185 and 186: 158 BIBLIOGRAPHY Fildes, Alan, and
Page 191 and 192: 164 INDEX Alexander the Great (cont
Page 193 and 194: 166 INDEX integration of cultures,
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