alexander

168 INDEX
Sogdiana, Rock of, 65
Soviet Union, former, 27
Standard Oil, 73
Starbucks, 68
Stateira/Barsine, 61–62, 66
storytelling, 88, 154
succession planning, 49–51, 65–67,
79–81
Sun Tzu, 43, 48
symbol direction, 111–142
abusing power of symbols, 146–147
of alliance building, 68
concluding thoughts on, 141–142
cutting the Gordian knot, 123–125,
141
early achievements as, 95–96, 107
for employee and public relations,
127–130, 141
getting things done, 123–125, 141
greetings of veneration, 97–98, 107
importance of, 24, 111, 146–147
leading from the front, 121–122,
127, 129, 141
managing administrators, 119–120,
141
manipulating perceptions, 137–
140, 141
placating the gods, 135–136, 141
power of, 95–96
sleeping before battle, 131–133, 141
of trust, 117–118, 141
utter destruction, 113–116, 141
tactical military outposts, 27–28
Tarn, W. W., 150
Tarsus, illness at, 117–118, 141
test marketing, ruining competitor’s,
43–44
Thebes, suppression of revolt at,
19–21
Time Warner, 68
Trojan War, 129
trust, 33–35, 117–118, 141
Turkey, 63, 113, 123
Tyre, 7–8, 49, 153
Unilever, 136
United States
dependence on foreign oil, 142,
143–144
at end of World War II, 147–148
U.S. Postal Service, 34–35
U.S. Steel, 9–10
US Airways, 21
utter destruction tactic, 113–116, 141
veneration, greetings of, 97–98, 107
Veneti, 6
vision statements, 3–4, 99–100, 107,
109, 150–151
Wal-Mart, 144
water supply, 6–8, 137–138, 139, 147
Welch, Jack, 38–39
World War II, 138–139, 147–148
writing, to change reality, 101–103,
108
zealotry, 57–59, 118