Publication CEPYME500 2017

#PROFESSIONAL SERVICES SECTOR
What do you think are the main problems which the companies within
the sector face?
In a globalised world, companies need to generate more value every
day to be more competitive. Spain as a country cannot compete in terms
of productivity advantages such as the cost of labour, as this is a strategy
that leads to failure. Hence, we must compete in brainpower, in generating
value. To achieve this, our work is essential for others, because we
are the driving force, for example, to help create better products with
innovation, to encourage exporting, to improve team management or to
improve financing for investments. The work of consultants and advisers
is essential to make good decisions and execute them correctly, and
even more nowadays when facing complex challenges such as digital
transformation.
Which measures are companies taking to face challenges such as
internationalisation or digitalisation?
The most effective measure is to use experts as well as the knowledge
of consultants and professional services, which have most likely dealt in
the past with the same challenges a company now faces. The great momentum
of Spanish exports during the recession would not have been
possible without the collaboration of firms that allow companies to find
new markets and opportunities abroad and to be successful.
The same occurs with digital transformation: companies and entrepreneurs
have the widest knowledge about their activity but fail if they are
not able to adapt and operate in a scenario in which technology conditions
everything and is constantly changing. Everybody knows that very
soon, companies will have to be technological in order not to disappear,
even those that neglect or do not really commit to it. Once again, what
we said earlier about making good decisions and executing them properly
applies here.
“Companies need to
generate more value
every day to be competitive”
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