Publication CEPYME500 2017

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016 | CEPYME500 EDUARDO OZAÍTA “Our commitment is to help companies become larger, stronger and more competitive”
#BANKINTER Do you think Spanish companies need to gain size to be more competitive? How can CEPYME500 help companies achieve this goal? The Spanish business network must increase its size in order to compete in an increasingly globalised environment. Our commitment is to help companies become larger, stronger and more competitive. We believe that projects like CEPYME500 can help companies be more aware of the new environment's demands and of the formulas needed to overcome them. What are the main problems of Spanish SMEs for Bankinter? Since there is still a high percentage of small companies in our industrial fabric, the main issues are their size, their degree of innovation and their use of new technologies. Recovering competitiveness by means of innovation turns out to be crucial for the development course of any company. R&D&I is currently the best indicator for measuring the potential for the future growth of a company, given its capacity to provide them with sustainable competitive advantages in the medium-long term, which in turn will result in greater market shares. And the main strengths? Their market and business knowledge, the resilience they have proved to feature over the past years, the entrepreneurial profile of their managers and the swiftness to search for new markets. Spain is a country with excellent companies and entrepreneurs. No doubt of this is arisen, since we are the current world leaders in many sectors (automotive, hotels, construction, machine tools...). How can we promote the development of SMEs in Spain? With legislation that favours entrepreneurship; for instance, reducing times and formalities for setting up a business. And, of course, with the support of banks that understand the financial needs of their clients, just like Bankinter does. I sincerely believe that our good situation in terms of solvency, strength and profitability, as well as our reputation in the sector as a trustworthy and specialised organisation in this business area, make us the perfect partner for any company that decides to initiate whichever possible project. What is the key for a company to become a leader in business growth? Business knowledge, confidence in the project, good ideas, continuous innovation, commitment to internationalisation and, also, the support of a trusted financial partner with an end-to-end proposal that covers multiple areas and needs. Moreover, and as an essential element that I would like to mention separately, the professional and human quality of the workforce which, together with their commitment, will make these companies unbeatable. Do you reckon Spanish medium-sized companies are at the level of their European counterparts? In order to reach the same level, they should strengthen their commitment to innovation further apart from increasing their size. It is clear that economies with larger and more internationalised companies are more productive and attract more talent. Similarly, their chances of business survival are higher as it is their capacity to generate stable employment during recessions. Do you think that the 500 medium-sized companies that make up CEPYME500 can serve as a growth and management model for other companies? One of the project's objectives must be that these companies can serve as an example to many others for improving or re-adapting their business, and also to those entrepreneurs who plan to take on a new project. CEPYME500 | 017
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