Publication CEPYME500 2017

#CONSTRUCTION SECTOR
And the biggest opportunities?
Improving technical compliance would be a great opportunity to make
progress regarding product features in BIM. The other one would be to
consolidate exports.
Which measures are companies taking to face challenges such as
internationalisation or digitalisation?
Companies have worked very hard, in collaboration with associations
and CEPCO, in terms of internationalisation. As a result, we have witnessed
a 64% growth since the beginning of the recession. The contact
with embassies, the direct trade missions or fairs with the Spanish
Institute for Foreign Trade (ICEX), or the contacts organised by CEOE-
CEPYME have been of great help.
In terms of digitalisation, the sector has been making progress for years
in the production process, and improvements are being implemented to
products via nanotechnology and sensoring.
And to improve competitiveness?
Our industry always responds in two ways. Together with the most
traditional way, which is the cost adjustment and optimisation, the sector
always looks at innovation and the development of new products and
new product features. That is why we need the market to recognise
these efforts and make a commitment to offer the final user these quality
improvements and not only a lower price.
“No other product industry
in Europe has been hit so
badly by the recession as
ours”
088 | CEPYME500