QHA-Review_July_digital

SHOWCASE
DISCOVER YOUR BEST KENO AT AGE
KENO WILL BE SHOWCASING ITS LATEST INNOVATIONS AND TOOLS, AND OFFERING EXPO EXCLUSIVE DISCOUNTS,
TO HELP YOUR VENUE GET THE MOST OUT OF KENO.
Keno is delighted to be exhibiting at the Australasian
Gaming Expo again this year, with a focus on assisting
visitors create the ultimate Keno entertainment
experience in their venues.
The team will be giving live capsule demos of Keno’s
latest technology and tools, including the Keno app,
Keno Connect, and Keno Training Portal, plus offering
exclusive discounts and competition entry to visitors.
Here are four reasons to visit Keno.
1. Get a promo discount to boost customer
engagement
If your venue is planning its next in-venue promotion or
hasn’t tried local area marketing (LAM) yet, it’s worth
a visit to the stand to take advantage of the expoexclusive
discount Keno is offering visitors on the next
promotion they order.
The proven, most effective way to promote Keno
and increase sales performance is by utilising LAM.
Keno’s 2022 customer survey revealed 64% of
venues believed LAM promos were appealing to their
customers and almost 60% said their Keno sales
increased during the promotional period.
2. Find out how the Keno app improves
customers’ playing experience
The Keno app allows customers to enjoy an
immersive, digital playing experience. It essentially
digitises players’ retail tickets to deliver features
designed to build anticipation and create a more
rewarding and sensory playing experience.
The app allows players to watch games live, get realtime
win notifications, and have a digital history of
their retail tickets, so they never miss a win.
Another benefit is that it automatically enters
players into Keno’s ongoing Second Chance Draw
promotion, removing the need for scanning tickets
and entering online. This has been a popular feature,
with four of the five $1,000 cash prize winners in
April entering via the app.
3. Learn how to utilise the Keno Training
Platform and Keno Connect
Keno’s training platform is the ultimate way to
educate your club’s operators and managers
about Keno hardware, marketing and sales. By
understanding how to access eLearning materials,
you can register your staff for training, which will
benefit your customers and bottom line
Likewise, learning how to effectively navigate and
utilise Keno Connect is essential to maximising Keno.
Keno Connect is the gateway to a variety of ongoing
and campaign point of sale materials and marketing
assets, as well as important updates and news.
4. Awesome competition and merch
Last but not least, visitors can enter Keno’s expo
competition, with great prizes up for grabs for you
and your venue. Plus, the team will be giving away
expo goodies that you’ll want to keep!
Come and see the team at stand 234 and get the
most out of Keno.
QHA REVIEW | 60