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ACCOMPLISH MAGAZINE APRIL 2024

April edition with Tomi Davies, Africa's Top Angel, on the cover and other stories.

April edition with Tomi Davies, Africa's Top Angel, on the cover and other stories.

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COVER<br />

Economics,<br />

are the<br />

measures of the<br />

start-up’s use of<br />

available capital<br />

for funding<br />

expenses that<br />

generate<br />

impact<br />

Operating<br />

sustainably is<br />

not an option. It is a<br />

business imperative.<br />

Leaders and business<br />

owners are under<br />

intense pressure to build<br />

sustainable organisations<br />

that provide financial<br />

value and societal and<br />

equitable impact for<br />

all stakeholders.<br />

I<br />

must know<br />

my customers<br />

better than<br />

they know<br />

themselves<br />

Becoming<br />

familiar with your<br />

market is a critical step<br />

in the process of initiating<br />

your start-up because it<br />

determines whether or<br />

not there is enough<br />

room for growth<br />

Capital<br />

is the lifeblood<br />

of a start-up, but<br />

expenses are the<br />

fuel that fires the<br />

income engine<br />

Successful<br />

founders really<br />

understand their<br />

customers. Knowing your<br />

target customer is half the<br />

battle when it comes to<br />

developing a successful<br />

start-up<br />

You<br />

need to<br />

understand<br />

your customers<br />

enough to know<br />

what they<br />

value."<br />

The<br />

question of<br />

what exactly it<br />

is you’re building,<br />

assessing and<br />

learning should<br />

start with some oldfashioned<br />

thinking<br />

about what you<br />

see in the<br />

future.”<br />

www.theaccomplishmagazine.com<br />

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