ACCOMPLISH MAGAZINE APRIL 2024

FEATURE / ANALYSIS
imposes restrictions on hospitals,
prohibiting them from advertising
their services. While we anticipate
the overdue review of these
restrictions to amplify health care
facilities' visibility and knowledge
dissemination for patients and
practitioners alike, there are
strategic avenues hospitals can
explore to promote their services:
*Building Robust Brands: Hospitals
should cultivate strong brand
identities through online and offline
presence, fostering trust and
reliability. Regularly disseminating
informative content can effectively
communicate their value
proposition.
*Establishing Patient Liaison Roles:
Implementing dedicated patient
liaison roles ensures prompt and
satisfactory responses to inquiries
and concerns, enhancing overall
patient experience.
*Adaptable Sales Strategies:
Hospitals can devise flexible
payment plans catering to diverse
income brackets, collaborating with
insurance organisations to broaden
accessibility to health care services.
Public-Private Collaboration
The government and private sector
synergy is pivotal to fortifying
Nigeria's health care ecosystem.
This collaboration must span policy
formulation, infrastructure
development, and educational
enhancements. It encompasses:
*Quality Evaluation of Medical
Professionals: Rigorous vetting
processes for doctors must be
instituted to mitigate sub-standard
care instances and deter brain
drain. Additionally, incentivising work
conditions can curb attrition rates.
*Government Patronage: Policies
must be enacted to ensure
government support and utilisation
of local health care services,
fostering development and
accessibility, particularly for
underserved populations.
*Combatting Corruption: Vigilance
against corruption is paramount to
prevent the misappropriation of
health care funds, ensuring efficient
resource allocation for
infrastructure upgrades and service
enhancement.
Embracing Innovation
Embracing innovative initiatives is
instrumental in propelling the health
care sector forward. Facilitating the
emergence of medical start-ups
and fostering technological
advancements can revolutionise
health care delivery. Digital health
start-ups like NEWMED, DoctorNow,
and Flying Doctors Nigeria are
pioneering accessible health care
solutions across demographics.
Future Outlook
With continuous efforts to overcome
challenges and leverage
opportunities, Nigeria can position
itself as a premier destination for
medical tourism hub in Africa and
beyond. By harnessing its medical
expertise, advanced facilities, and
cultural appeal, the country can
provide high-quality health care
services to diverse patients.
Nigeria can emerge as a prominent
player in the global medical tourism
industry. The country is poised to
attract patients worldwide with a
strong health care infrastructure,
government support, and a
commitment to quality care. By
addressing challenges and
leveraging opportunities, Nigeria
can capitalise on its strengths and
transform into a thriving medical
tourism hub.
Let's support and promote
Nigeria's journey towards
becoming a preferred destination
for medical travellers.
So, this World Health Day, let's
envision Nigeria's journey towards
becoming a beacon of health care
excellence in international medical
tourism.
HARRY CHOMS
AUTHOR’S BIO
Harry Choms is a freelance writer
with a passion for words and a
keen eye for details, an editor, and
an avid tech believer. His works
can be seen on EntrepreneurNG.
com, Imautomator, Secureblitz,
Withinnigeria, Feelgospel,
Kemifilani, and Glamsquad
Magazine. He is the Webmaster
and sole owner of Matrismart.com
and biowiki.com.ng.
www.theaccomplishmagazine.com
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