ACCOMPLISH MAGAZINE APRIL 2024

CORPORATE SUITE
and beyond Nigeria's borders.
History of Flutterwave
Flutterwave's journey epitomises
resilience and growth. From its
inception, the platform has witnessed
exponential growth, catering to
the diverse needs of businesses
by offering a comprehensive
suite of services. From accepting
payments to facilitating payouts
and managing business finances,
Flutterwave provides an integrated
platform that fosters global
connectivity for users.
Flutterwave's impact transcends
borders. It processes billions of dollars
worldwide and earns the trust of
countless Nigerian and African
businesses. Renowned digital service
providers such as Nairabox, Uber,
Max.ng, and Accessbet, alongside
many other enterprises, rely on
Flutterwave for seamless online
transaction management, cementing
its position as a trusted payment
partner across the continent.
Fulfilling Our Mission
Flutterwave's mission is to build
a robust payment infrastructure
that bridges Africa with the global
economy. Through relentless
innovation and technological
advancements, Flutterwave
empowers businesses and banks
to deliver seamless and secure
customer payment experiences,
fostering economic inclusivity and
growth.
Milestones
Since its inception, Flutterwave has
achieved remarkable milestones,
processing close to $2 billion in
payments and facilitating 25 million
transactions across 33 African
countries.
Its s uccess has garnered significant
i nvestments from esteemed fintech
investors, solidifying its position as
Africa's leading company in the
payments platforms.
Flutterwave’s Features and Products
Flutterwave offers many features
designed to empower businesses
and foster growth:
Features:
1. Payment Tool:
Seamlessly receive payments from
anywhere in the world. Conduct
transfers, both single and bulk, t o
various accounts. Accept payments
i n over 150 different c urrencies,
enhancing global accessibility.
2. E-commerce Store and Tools:
Create a free online store to e
nhance o nline visibility.
Generate professional i nvoices and
payment links, facilitating smoother t
ransactions.
3. FaaS (Fintech as a Service):
Embed financial services into
products, enabling customers t
o perform diverse transactions.
L aunch apps facilitating wallet
management, b ill payments, and
virtual card creation.
4. Virtual Cards:
Issue physical and virtual cards with
global functionality.
Manage cards effortlessly from any
location, enhancing convenience for
users.
5. Capital:
Access flexible loans to fuel
business growth and expansion.
6. Registration:
Incorporate and register businesses
seamlessly from anywhere, s
treamlining administrative processes.
Flutterwave's digital marketing
efforts have been commendable,
yet growth opportunities remain.
Leveraging visual content platforms
like YouTube could significantly
broaden their reach, tapping i nto
the visual-centric preferences of o
nline audiences.
Products
Flutterwave offers two major
products: Barter and Rave. Let us t
ake a moment to evaluate each of
them.
Barter: Barter is a payment platform
that allows users to enjoy life
more rather than worrying about
spending, borrowing, and saving
money. The barter team manages this
process for its clients and is t rusted
by over 30,000 people.
Rave: Rave by Flutterwave is regarded
as one of the simplest methods for
making an d accepting payments
from customers anywhere in the
world. Their payment solution make
s thing s easie r b y providin g secur
e an d dependabl e tools . Whethe r
yo u nee d a simpl e paymen t link or
to manage payouts for hundreds of
people, they have tools to help you
fully integrate a globa l payment s
platform.
Who is Flutterwave for?
For Payment Solution Developers
and More
Flutterwave caters to those who
are involved in creating payment
solutions for others. This includes
entities like PayStack, which utilises
Flutterwave's services. Individuals
or companies developing solutions
for merchants and clients can also
leverage Flutterwave's offerings.
Global Payment Solutions
The Flutterwave platform facilitates
transactions in over 156 countries
worldwide. It seamlessly processes
payments through well-known cards
such as Verve, Visa, and MasterCard,
thus catering to local and
international transactions. Signing up
with Flutterwave is free, with a nominal
fee structure of 1.4% + ₦50 for local
card transactions and 3.5% + $1 for
international transactions.
Beyond Payment Gateways
Besides its primary payment gateway
function, Flutterwave operates a
versatile fintech application called
Barter. This app serves as a
valuable tool for social e-commerce
transactions. While the potential
launch of WhatsApp's digital
payment service could impact
Barter's e-commerce transactions,
Flutterwave remains focused on
other lucrative areas, s uch as the
mobile money market and crossborder
payment solutions, ensuring
a steady influx of users. Notably,
transactions through GetBarter incur
a minimal fee of approximately 40
naira or 11 cents each.
Pros and Cons of Using
Flutterwave
Pros:
• Aggregates payment services
from over 68 gateways; enhancing
convenience.
• Operational in over 30 African
countries, facilitating seamless
transactions.
• Offers global services, extending its
reach beyond African borders.
Cons:
• Limited service availability in some
African countries.
• A relatively new entrant in the
payment processing industry.
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