18.01.2013 Views

Download (2.2 MB) - Volksbank AG

Download (2.2 MB) - Volksbank AG

Download (2.2 MB) - Volksbank AG

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Social responsibility and<br />

sustainability<br />

Business success in tune with social<br />

responsibility<br />

Sustainability means connecting Investkredit’s<br />

business aims with the demands of society. It also<br />

means dealing in a responsible manner with the<br />

environment. For banks, environmental awareness<br />

involves being sparing in the use and disposal of<br />

the resources involved in their operations. This<br />

self-image is an integral part of local, regional and<br />

global business activities. Sustainability is therefore<br />

to be seen as a long-term<br />

SUSTAINABILITY – strategy with the aim of creat-<br />

PART OF INVESTKREDIT’S<br />

ing value in an optimal man-<br />

SELF-IM<strong>AG</strong>E<br />

ner. For Investkredit as a specialist<br />

bank for long-term<br />

financing, sustainable business has always formed<br />

a substantial part of its identity and its business<br />

activity. Long-term orientation means actively<br />

facing up to the risks and opportunities for customers<br />

in a rapidly changing environment. Sustainability<br />

finds its expression in the strategic<br />

direction of the Group’s business activities and its<br />

financial success in recent years. Management and<br />

the entire staff support this attitude and their personal<br />

commitment creates additional potential for<br />

realising sustainable value added. In concrete<br />

terms this attitude means that, in making its business<br />

decisions, Investkredit also looks at how its<br />

customers and partners view sustainability. Moreover,<br />

Investkredit has traditionally always been<br />

committed to issues relating to saving the environment<br />

and resources. One example of this is<br />

Kommunalkredit’s long-term work as manager<br />

of Austria’s environmental support schemes.<br />

Investkredit’s commitment to the implementation<br />

of the Kyoto Protocol on CO2 reduction also conforms<br />

to this self-image. Promoting alternative<br />

sources of energy, such as wind power projects,<br />

plays an important role in financing. In fixing<br />

country limits, the Bank pays attention to respect<br />

for human rights.<br />

MAN<strong>AG</strong>EMENT REPORT / RESPONSIBILITY<br />

Corporate Social Responsibility – the<br />

Investkredit Group as a dedicated member<br />

of society<br />

In the year under review, the Investkredit Group<br />

spent in total around EUR 0.5 m for social sponsoring.<br />

In so doing, it supported more than 100 projects<br />

and activities in the social field. In terms of a<br />

responsible corporate philosophy, the specialist<br />

banking group is aware of its duties towards society.<br />

It does not see this as an obligation but part<br />

of its basic attitude.<br />

> The main responsibility is to stakeholders (such<br />

as owners, business partners, financial market<br />

partners, customers, authorities and employees)<br />

and is lived in a respectful manner.<br />

> Responsibility also implies giving respect to<br />

those people who feel pushed to the edge of<br />

our society.<br />

Investkredit’s social sponsoring concept has two<br />

aims in mind:<br />

> supporting projects that are initiated by social<br />

institutions but of which the public is not yet sufficiently<br />

aware and<br />

> promoting the aims of organisations in urgent<br />

and current need of every additional support.<br />

Investkredit is also concerned not just to put partnerships<br />

between business and non-profit making<br />

organisations on a sound financial footing but,<br />

above all, to promote them by jointly developing<br />

and implementing ideas.<br />

In concrete terms, Investkredit’s social commitment<br />

extended in the year under review from the<br />

support of healthcare and welfare<br />

establishments in Austria INVESTKREDIT’S<br />

COMMITMENT TO<br />

(such as projects like the<br />

SOCIAL RESPONSIBILITY<br />

“Möwe” Children’s Refuge, the<br />

“Gruft” Centre for the Homeless,<br />

the Caritas “Am Himmel” Children’s Home, the<br />

Austrian Autistic Charity, the “Haus der Künstler”, a<br />

29

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!