Dance Mapping - Arts Council England

• Demand – a more educated and discerning market demanding more cultural and
creative activity;
• Greater diversity – along with openness and contestability more creativity will be
fostered and productivity increased;
• A level playing field – ensures the survival of the small- and medium-sized
organisations to encourage innovation and experimentation to ensure the offer is
broad;
• Education and skills – ensuring balance and the appropriate supply to provide
appropriate levels of skills and knowledge of how to commercialise creative activity,
this also includes skills to allow tacit knowledge to be exchanged and knowledge for
students of career paths in the creative economy;
• Networks – harnessing capacity if all business skills are not in-house then networks
to exchange and share skills, with possible greater brokerage through the internet;
• Public sector – fit-for-purpose public architecture, grants and institutions – grants to
the creative core need to be more strategically organised to maximise their creative
and cultural impact, with better or new transmission mechanisms to encourage strong
spill-over and connectivity between the core, the creative industries and the wider
economy;
• Intellectual property – a clearly defined and enforced regime and greater vigilance
in protecting expressive value;
• Building greater business capacity – understanding and the desire for growth
matched with appropriate business disciplines and the use of equity and debt finance
and other schemes to access new money to support business growth.
The process of building greater creative talent and a world class creative economy is set out
in the report as follows:
1) building individual creativity
2) identifying talent early
3) developing world class talent
4) putting talent where it is needed
5) opening up creative industries to all backgrounds
6) exploring the opportunities of new technology
7) removing barriers to innovation
8) exploiting spill-overs
9) raising level of business skills
10) making finance flow better
11) improving intellectual property enforcement
12) improving IP performance
13) bringing coherence to public investment in local creative economies
14) developing infrastructure
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