Dance Mapping - Arts Council England

ut few companies seem to be benefitting from this
• There is a need to develop economic multipliers for
dance that will allow the full economic benefit of
activity to be proven
• Dance can have significant benefit on
regeneration agendas – e.g. Laban, Dance City.
New builds that have generated cultural as well as
economic value in their locality.
• Undervaluing the cultural value in use of dance??
TECHNOLOGY
• Digitalisation in three key areas: the work that is
made, the way work is distributed and reaches
audiences and the way we do our work
• Data collection and consistent data sets or
repositories of data appears not to be benefiting
from the potential of digitalisation
• Dance appears to be lagging behind other areas in
its use of new technology where the growth is
marked
• There is little evidence of the use of social
networking and the influence this might have on
dance creation.
• Broadcasting and narrow casting inroads are
being made with more work being
commissioned and this creates both new
means of distribution and new audiences
• Pockets of expertise in the use of new
technology exist but they are isolated.
• The development of the ‘prosumer’ has led to more
dance on You Tube, mobile phone programmes etc
• Technology could inform process of making work
too …
• Technology changes the notion of authorship and
ownership of work.
• Live streaming of work into cinemas being
•
developed
SOCIAL
• It lacks leadership, funding and has a multiple
identity. I lacks a classical repertoire although some
would say this is an advantage
• What is leadership in dance? – Integrating practice
values, messages?
• There are no mechanisms for supporting ‘elderly
statespeople’ and this links to leadership and
advocacy
• For artists to do more participatory work the ecology
needs to shift
• Is there enough support for new and emerging
artists and do we support artists at all stages of
their careers?
• More people are taking part in dance activity – but
what kind??
• This activity covers an enormous range from
striptease and pole dancing, night culture and
clubbing, burlesque, folk, social dancing and social
dance classes
• Dance is often viewed as a female activity
• Dance within pop culture has a different profile
• The nude aesthetic in dance is frequently challenged
• Broadcasting dance - Strictly Come Dancing - has
captured public imagination but for a particular style
of dance
• The Big Dance 2008 appears to have attracted large
numbers of people across the country
• Appeal of musical theatre/ salsa programmes etc
seem to reflect public taste in dance performance
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