Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...

Accreditation of prior learning (APL) is observed on the course according to separate instructions.
Teacher(s) responsible
Matti Helelä, Pasila
Course materials
Aaker, D. and Joachimsthaler, E. 2002. Brand Leadership. New York: The Free Press.
Gad, T. 2001. 4-D Branding. Cracking the corporate code of the network economy. London:
Financial Times. Prentice Hall.
Fagerholm, H. 2007. Collaborative branding. Haaga-Helia Publication Series. R&D Reports.
Helsinki.
Hart, S. and Murphy, J. (eds.) 1998. Brands, the New Wealth Creators. Houndmills: MacMillan
Press Ltd.
Ind, N. 2005. Beyond Branding. How the new values of transparency and integrity are changing the
world of brands. Kogan Page. London.
Ind, N. 2003. Living the brand. How to transform every member of your organization into a brand
champion. London: Kogan Page.
Interbrand 2011. Brandchannel.com Web pages www.brandchannel.com
Interbrand 2011. Interbrand Web pages www.interbrand.com
Jensen, R. 1999. The Dream Society. New York: McGraw-Hill.
Keller, K. L. 1998. Strategic Brand Management: Building, Measuring, and Managing Brand
Equity. Upper Saddle River, New Jersey: Prentice Hall, Inc.
Knapp, D. 2000. The Brand Mindset. New York: McGraw-Hill.
Kunde, J. 2000. Corporate Religion: building a strong company through personality and corporate
soul. London: Prentice Hall.
Kunde, J. 2002. Unique now… or never. London: Pearson Education.
Rohacher, A. 2004. Corporate Cultures and Global Brands.
Schultz, D. and Barnes, B. 1999. Strategic Brand Communication Campaigns. Fifth edition.
Lincolnwood, Illinois: NTC Business Books.
Assessment criteria
Tutorial performance 50%
Personal assignments 8%