Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...
Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...
Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...
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Attendance 15%<br />
Case analyses – individual 35%<br />
Project work (Individual / group) 50%<br />
last modified 17.05.2010<br />
Strategies and Concepts in International<br />
Business<br />
Code: IBU4LH001<br />
Extent: 6 ECTS (162h)<br />
Timing: 5th or 6th semester<br />
Language: English<br />
Level: Professional Studies (part of ASO B)<br />
Type: Optional<br />
Starting level and linkage with other courses<br />
Student has succesfully completed the core and professional studies of international business. The<br />
course is a part of the professional specialization studies (ASO) B module called Development of<br />
International Business and Projects.<br />
Learning outcomes<br />
After successful completion of the course the student has understanding of the different strategies<br />
that a SME can consider when entering foreign markets. He/she will understand how value is<br />
created and how to utilize new technologies and service innovations in international business.<br />
Course contents<br />
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<br />
<br />
<br />
Internationalization strategies for SME:s<br />
Service innovation and service concept development<br />
High-tech marketing in international environment<br />
Potential pitfalls in internationalization of SME:s<br />
Teaching and learning methods<br />
Lectures/case studies 64 h<br />
Project work 30 h<br />
Independent studies 68 h<br />
Accreditation of prior learning (APL)<br />
Accreditation of prior learning (APL) is observed on the course according to separate instructions.
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