Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...
Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...
Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Presence at lectures and worksh<strong>ops</strong> 8%<br />
Examination 34%<br />
last modified 17.05.2010<br />
Brand Project<br />
Code: MAR4LH011<br />
Extent: 6 cr (162 h)<br />
Timing: 5th - 6th semester<br />
Language: English<br />
Level: Professional studies (part of ASO B)<br />
Type: Optional<br />
Starting level and linkage with other courses<br />
Student has succesfully completed the core and professional studies of marketing. The course is a<br />
part of the professional specialization studies (ASO) B module called Brand Management.<br />
Learning outcomes<br />
Upon completion of the course, the student is able to<br />
<br />
<br />
<br />
<br />
<br />
<br />
work professionally with a client company in a team.<br />
apply problem identification, analysis and solving to a brand project.<br />
apply solid branding theory to a brand project.<br />
formulate branding models.<br />
understand the significance of and conduct qualitative research in branding.<br />
collect, analyse and use relevant research findings to create a brand manual for a client<br />
company.<br />
Course contents<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Extensive branding project for a client company<br />
Strategic brand analysis<br />
Brand research (qualitative)<br />
Brand identity and brand promise<br />
Brand image<br />
Brand building process and models<br />
Managing the brand identity<br />
Brand communication<br />
Cooperation with the business community<br />
Brand projects for client companies are done.
Change language