Liiketalouden ko, Helsinki - ops 2009 - HAAGA-HELIA ...

After successful completion of the course the student will understand the prerequisites of the
internationalisation process of a company. S/he will have the knowledge of various international
operation modes and s/he will understand the effects of the international environment on marketingmix
solutions and understand the financial impact of internationalisation on business processes.
S/he will be able to participate in the communication with business professionals of this field and
s/he will be able to apply the theoretical knowledge to practice.
Course contents
Internal and external action premises
Planning of internationalisation and marketing mix decisions
Operation modes
International methods of payment
Funding of operations
The emphasis is on ethicality and sustainability within environmental or information
technology and service industries as well as in hybrids of traditional industries.
Teaching and learning methods
Lectures
Group discussions / tutorials
Case studies
Project work (The project work will include the topics from the Cross Cultural Management
IBU2LH001.)
Independent studies
Accreditation of prior learning (APL)
Accreditation of prior learning (APL) is observed on the course according to separate instructions.
Teacher(s) responsible
Will be informed later.
Course materials
Hollensen, S. 2008. Essentials of Global Marketing. Pearson Education Ltd.
Albaum, G., Duerr, E. & Strandskov, J. 2008. International Marketing and Export Management. 5th
edition. FT Prentice Hall.
Assessment criteria
Attendance 20%
Case analyses - individual 20%
Group discussions/ tutorials 20%
Project work 40%
last modified 17.05.2010