centro universitário feevale alberto daniel enzweiler estruturação do ...

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ABSTRACT
Into the crescent globalization, the companies are every day more involved
into the complexes world. Do not plan the activities can bring many problems to the
company. Furthermore, is necessary to make a plan based on strategies going
trough to the objectives proposed, for it some mechanisms of control must be
developed looking for the success. The Praxis, on its one does not give elements for
pointing the company, is necessary to complete the knowledge every day, on this
way to develop a plan with objectives formulated can drive the organization trough
the destiny choose. This study wants to help a company in the branch of to
commercialize rough vehicles to get a strategic plan and to organize the objectives
with control mechanisms. The method used on this research is a case study with
bibliographical research getting a theory based with information collected from the
company. The company, besides to implement a strategic plan needs to be
actualized with markets changes. This activity competes to the managers once they
have knowledge and power to change the organizations if it needs. For it is
necessary a constant improvement and actualization of the system, process and
attitudes, making the planning do not became outdated.
Keywords: Plan, Strategy, Case study, Controller, Strategic Plan.