1 O INÍCIO DO SÉCULO - Feevale

16ABSTRACTThis essay intends to identify, in the period of World War II, which the main influences in theuniverse of the fashion and of the feminine beauty are, presenting immediate consequences tothe conflict, and also the consequences which set up the system in the fashion nowadays. Theresearch relates, under the feminine vision, the beauty to the desire of consumer within thehistorical and social context. It has, as a proposal, the development of a feminine shoes andbags collection, having as an inspiration the theme of the research. This collection will bedirected for public which has a vintage style, developing products of added value, taking inconsideration all approaches presented in this study.Key Words: Woman. Beauty. Fashion. World War II. Collection.