You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ANALIZA PROGRAMA JAVNE MEDIJSKE USTANOVE RADIO-TELEVIZIJE SRBIJE<br />
Prof. dr Rade Veljanovski<br />
UDK: 316.774:654.1(497.11)<br />
ANALIZA PROGRAMA JAVNE MEDIJSKE<br />
USTANOVE RADIO-TELEVIZIJE SRBIJE<br />
Sažetak: U pružanju programskih usluga RTS napreduje ka ostvarivanju funkcija<br />
javnog medijskog servisa, i prema iskustvu ovog medijskog modela u međunarodnim<br />
okvirima i prema zakonskim okvirima Srbije. Tematska raznovrsnost i kvalitet<br />
sadržaja su vidljivi, a žanrovska raznovrsnost solidna uz nedostatak istraživačkih novinarskih<br />
formi, pogotovo u najznačajnijim informativni emisijama. Širok spektar tema i<br />
izbor sagovornika, mogu da zadovolje komunikacione potrebe velikog broja ciljnih grupa<br />
i pojedinaca. Razvoj RTS-a pruža dovoljno razloga da ova medijska kuća i u buduće<br />
bude najšire društveno podržana kao skup medija od kojih se očekuje ostvarivanje javnog<br />
interesa.<br />
Summary: In providing broadcasting services, RTS progresses towards<br />
achieving the function of the public broadcaster both according to the experience of<br />
this media model internationally and according to the legal framework of Serbia. The<br />
thematic variety and content quality are visible and a variety of genre is also present,<br />
but there exists a lack of investigative journalistic forms, especially in the major current<br />
affairs programs. A wide range of topics and choice of interlocutors is able to satisfy the<br />
communication needs of a large number of target groups and individuals. The development<br />
of RTS provides enough reasons for this public broadcaster to be the most widely<br />
socially supported as a set of media that are expected to achieve public interest.<br />
151
Change language