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ANALIZA PROGRAMA JAVNE MEDIJSKE USTANOVE RADIO-TELEVIZIJE VOJVODINE<br />
Prof. dr Dubravka Valić Nedeljković<br />
UDK: 654.191(497.113)<br />
ANALIZA PROGRAMA JAVNE MEDIJSKE<br />
USTANOVE RADIO-TELEVIZIJE VOJVODINE<br />
Sažetak: Hibridni programski formati/blokovi prvog programa radija RTV, kao<br />
i emisije o kulturi, zatim obrazovne, dečje, sportske, zabavne i muzičke emisije i radija<br />
i televizije na srpskom i mađarskom RTV analizirane su po rotacionom uzorku u prvoj<br />
polovini 2016. godine. Osnovni zaključak koji se zasniva na kvantitativno-kvalitativnoj<br />
analizi sadržaja jeste da postoji osnovni žanrovski, tematski i subjekatski diverzitet koji<br />
odgovora zadacima javnog servisa u oblasti ostvarivanja javnog interesa definisanim u<br />
članu 7 Zakona o javnim medijskim <strong>servisima</strong>. Istovremeno zabeleženo je nedovoljno<br />
prisustvo medijske inicijative, analitičkih i publicističkih žanrova, interkulturalno utemeljenih<br />
sadržaja, žena kao izvora informacija i citiranih osoba, kao i eksperimentisanja<br />
u oblasti radiofonskog i audiovizuelnog izraza.<br />
Summary: The hybrid program formats/blocks of the RTV1 radio, as well as<br />
programs on culture, then educational, children's, sports, entertainment and music<br />
programs, both on radio and television in Serbian and Hungarian, were analyzed based<br />
on a rotational sample in the first half of 2016. The main conclusion, based on quantitative<br />
and qualitative content analysis, is that there is a basic diversity of genre, themes<br />
and subjects which corresponds to the tasks of public broadcaster when it comes to realization<br />
of public interest as defined in Article 7 of the Public Broadcasting Act. At the<br />
same time, insufficient presence of media initiatives, analytical and journalistic genres,<br />
intercultural grounded content, women as a source of information and quoted subjects,<br />
as well as experimentation in the field of radiophonic and audiovisual expression is<br />
present.<br />
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