october-2012
october-2012
october-2012
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Welche Strecken wurden konkret<br />
übernommen?<br />
Rogler: Von Stuttgart aus hat Germanwings<br />
von Lufthansa die Flüge nach Bilbao,<br />
London-Heathrow, Brüssel, Manchester,<br />
Mailand-Malpensa und Bremen<br />
übernommen. Außerdem bieten wir unseren<br />
Kunden in Süddeutschland als neue<br />
europäische Destinationen Venedig, Catania<br />
auf Sizilien und Dubrovnik an.<br />
Frau Rogler, Sie sind für Germanwings<br />
in Stuttgart tätig. Meist werden Sie als<br />
das „Gesicht der Germanwings in Baden<br />
Württemberg“ vorgestellt. Was<br />
kann man sich unter Ihrem Job<br />
vorstellen?<br />
Rogler: Für Germanwings ist die genaue<br />
Marktkenntnis sehr wichtig. Dies gilt insbesondere<br />
für den zweitgrößten Standort<br />
Stuttgart. Natürlich „ticken“ die Schwaben<br />
in manchen Dingen anders als<br />
beispielsweise die Rheinländer und so bin<br />
ich gewissermaßen der „Außensatellit“ in<br />
Stuttgart, der für die Standortentwicklung<br />
Stuttgart verantwortlich ist. Mein<br />
Aufgabenbereich umfasst die Betreuung<br />
und Akquise von Firmenkunden ebenso<br />
wie die Planung von Marketing- Kampagnen.<br />
Auch die Betreuung der Stationen<br />
Dresden, Leipzig, München und Friedrichshafen<br />
gehören zu meinen Aufgaben.<br />
In meinen Augen habe ich einen der<br />
spannendsten Jobs bei Germanwings: ich<br />
arbeite sehr eigenverantwortlich und<br />
selbstständig, habe mit einem kleinen<br />
Team große Entscheidungsfreiheiten und<br />
ziehe doch mit den Kollegen in Köln an<br />
einem Strang.<br />
Herr Schlüter, Sie sind Senior Vice<br />
President Sales & Corporate Development.<br />
Was genau steckt dahinter?<br />
Schlüter: Gemeinsam mit meinen Kolleginnen<br />
und Kollegen stellen wir sicher,<br />
dass der Kunde uns überall dort buchen<br />
kann, wo er dies verlangt. Ob im Internet,<br />
in Reisebüros, bei Firmen, im Callcenter<br />
oder auch im Bereich von Social Media.<br />
Die größte Innovation in letzter Zeit war<br />
die Kooperation mit Lufthansa, die heute<br />
für uns Germanwings Flüge in den sogenannten<br />
Computer Reservierungssystemen<br />
verkauft. Damit sind Germanwings<br />
Flüge über beinahe jedes Reisebüro in<br />
Europa zu buchen.<br />
Im Bereich Corporate Development<br />
versuchen wir, umfassend das Unternehmen<br />
Germanwings weiter zu entwickeln.<br />
Ein wesentliches Thema dabei ist der<br />
Ausbau der Germanwings zur größten<br />
Fluggesellschaft in Baden-Württemberg.<br />
Hier ist auch der Berührungspunkt zu<br />
meinem dritten Verantwortungsbereich,<br />
dem Regionalmanagement. Wenn man so<br />
will, kommen in Stuttgart eigentlich alle<br />
Themenfelder zusammen: Vertrieb und<br />
strategische Weiterentwicklung mit<br />
einem hohen Maß an regionaler Kompetenz.<br />
Das Ganze mit dem Ziel, den Kunden<br />
„Fliegen made in Germany“ anzubieten.<br />
Überraschend günstig.<br />
NUMBER ONE IN<br />
STUTTGART<br />
The story of the pocket-sized<br />
Germanwings destination Stuttgart<br />
began nine years ago, since when<br />
Germanwings has developed into the<br />
largest airline fl ying into the Swabian<br />
capital. In <strong>2012</strong>, every fourth passenger<br />
passing through Stuttgart airport has<br />
been fl ying with Germanwings. Behind this<br />
growth lie several years of building up the<br />
destination and a team lead by two people.<br />
As senior vice-president, 44-year-old<br />
Gregor Schlüter was responsible for<br />
regional management as well as sales<br />
and development of the business. Manja<br />
Rogler, at 36, is director of regional<br />
management for southern Germany.<br />
Together they ensured that the marked<br />
growth of Germanwings in Stuttgart was<br />
implemented successfully.<br />
This year Germanwings is celebrating<br />
its 10th birthday. Born in Cologne, the<br />
low-cost airline set up base in<br />
Stuttgart just a year later with a small<br />
handful of destinations. That sounds<br />
manageable.<br />
Schlüter: And so it was. We started off<br />
on 15 September 2003 deploying two<br />
aeroplanes fl ying to eight destinations out<br />
of Stuttgart. Today we fl y to 48 European<br />
destinations, have 10 aeroplanes based<br />
here, convey more than two million<br />
passengers to and from Stuttgart, and<br />
have created 310 jobs in the city.<br />
At the time, did you believe that one<br />
day Germanwings would be a market<br />
leader in Stuttgart?<br />
Rogler: It was clear from the beginning<br />
that we would expand Stuttgart into a<br />
destination that was important for us. Just<br />
look at the catchment area. Eight million<br />
people live in the region surrounding<br />
the airport and economic indicators<br />
are extremely high: at 40%, Baden-<br />
Württemberg has the highest export quota<br />
in all of Germany. Firms such as Daimler,<br />
Porsche, Bosch, Würth, Boss and Stihl<br />
are just some of the larger well-known<br />
companies that have their headquarters<br />
here. Also of great importance is the<br />
strength of small and medium-sized<br />
enterprises. Income per capita is one of<br />
the highest in Germany and unemployment<br />
is very low. What’s more, Stuttgart is<br />
the doorway to some wonderful tourist<br />
destinations.<br />
Stuttgart surely didn’t become<br />
Germanwings’ second most<br />
important location overnight.<br />
How exactly did it happen?<br />
Schlüter: That’s correct, healthy growth<br />
takes time and must be based on solid<br />
foundations. By continuously developing<br />
the routes, Germanwings has become<br />
an important partner for the airport and<br />
for Baden-Württemberg. We have fi rmly<br />
anchored Germanwings within the region<br />
and built up a network of cooperative<br />
partnerships in the areas of business,<br />
marketing, media and tourism. We also<br />
have a presence and are active within<br />
the cultural arena and different ethnic<br />
communities. It is important for us that in<br />
Stuttgart, we are the airline for local people.<br />
This year Germanwings has absorbed<br />
new destinations into its portfolio for<br />
Baden-Württemberg. These include<br />
routes that until now have partly been<br />
served by your parent company,<br />
Lufthansa. Is the child taking<br />
business away from the parent?<br />
Schlüter: It’s not quite like that. Since<br />
the summer of <strong>2012</strong>, Germanwings has<br />
indeed been fl ying from Stuttgart to all the<br />
European destinations that Lufthansa used<br />
to fl y. The domestic destinations, however,<br />
continue to be served by both airlines,<br />
albeit with a coordinated fl ight schedule.<br />
For the fi rst time this restructured network<br />
planning has optimised the airline route<br />
network for Germanwings and Lufthansa.<br />
You could say that Stuttgart is being used<br />
as a guinea pig, providing an important<br />
role model.<br />
And which routes are being taken<br />
over from Lufthansa?<br />
Rogler: Germanwings is taking over<br />
fl ights from Stuttgart to Bilbao, London-<br />
Heathrow, Brussels, Manchester, Milan-<br />
Malpensa and Bremen. On top of that, new<br />
European destinations are being offered to<br />
passengers in southern Germany, namely<br />
Venice, Catania (Sicily) and Dubrovnik.<br />
Manja Rogler, you work for<br />
Germanwings in Stuttgart. You are<br />
often presented as ‘the face of<br />
Germanwings in Baden-<br />
Württemberg’. Can you explain what<br />
your job entails?<br />
Rogler: A precise understanding of the<br />
market is very important for Germanwings.<br />
And in particular for the second largest<br />
location, Stuttgart. Swabians have a<br />
different mentality in some regards to,<br />
say, Rhinelanders, and I am kind of an<br />
outpost and thus responsible for the<br />
development of the Stuttgart site. My<br />
remit includes looking after and acquiring<br />
corporate accounts as well as planning<br />
marketing campaigns. I also look after<br />
the destinations Dresden, Leipzig,<br />
Munich and Friedrichshafen. To my mind,<br />
I have one of the most exciting jobs at<br />
Germanwings: I work autonomously and<br />
independently; together with my team I<br />
enjoy great freedom to make decisions,<br />
and I also work closely with my colleagues<br />
in Cologne.<br />
Gregor Schlüter, you are senior vice<br />
president sales and corporate<br />
development. What does that<br />
involve precisely?<br />
Schlüter: Together with my colleagues<br />
I ensure that passengers can book with<br />
us wherever they want. Whether on<br />
the internet, in a travel agency, with a<br />
company, through a call centre or via social<br />
media. The greatest innovation of recent<br />
years is our cooperation with Lufthansa,<br />
which means that they sell Germanwings<br />
fl ights from their computer reservation<br />
system. This means that tickets for<br />
Germanwings can be purchased in virtually<br />
every travel agency in Europe.<br />
In terms of corporate development,<br />
we are aiming to develop Germanwings’<br />
business even further. An essential<br />
element of this is to grow Germanwings<br />
into the largest airline in Baden-<br />
Württemberg, which leads straight to the<br />
third arm of my responsibility, regional<br />
management. If you will, the different<br />
elements come together in Stuttgart:<br />
corporate and strategic development with<br />
a large element of regional competence.<br />
All leading to one goal, offering passengers<br />
‘Flying Made in Germany’ – and at<br />
surprisingly low rates.<br />
GW—119