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« LogiMAT 2016 – Logata Digital Solutions
presents ‘Business AppStore for Logistics’ »
▶ Logata Digital Solutions in Stuttgart in March
New brand – New
logo – New jingle
altes Logo
neues Logo
With the change of the company’s name, Logata Digital
Solutions has created a new brand with a new logo. In order
to make it suitable for multimedia use, the new logo
combines an animation with a specially composed jingle
and is thus designed for people to experience. “With that
we wanted to follow keywords like “digital”, “networking”
and “modern” and to emphasize movements in the picture
with sounds and noises in a precise and accentuated way
– by using easy to remember harmonious or percussive
sound elements,” specialist Peter Wecking of the executing
affiliated company Logata Media Solutions explains. “The
“
We
make sure that
data is stored centrally
and securely
„
AEight sold-out halls with a total of 95,400
square metres of exhibition space, 1280 exhibitors
and 43,466 visitors – these are some key
figures of the 2016 LogiMAT in Stuttgart. The
days of the trade fair were also very successful for the company
Logata Media Solutions that joined the trade fair with
an own stand.
form a logistics process as a whole,” managing director Andreas
Trautmann explains. A huge tablet which served as a
shelf and exhibition space was a crowd-puller and a muchphotographed
element.
Good value. Simple. Reliable.
jingle as a signature tune and its identification with a product
or a brand is of high importance,” marketing manager
Emilia Balda adds. The jingle is used in all videos and presentations
as well as on the website
“With the Business AppStore for Logistics – our logistics
mall – we presented a concept in which software components
can be easily combined in the form of apps to per-
The visitors of the Logata Digital Solutions stand soon
realized that the handling of the apps is as simple as you
know it from your smartphone or tablet at home.