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60 Logata
Logata
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Media Solutions
Media Solutions
« A Film as a ‘Silent Sales Assistant’ »
▶ Numerous employees and extras were involved
The Idea: A Film Shot from
First-Person Perspective
Logata
Media Solutions
In autumn 2015, the Logata Media Solutions team received
a special image film order –in many respects. The
customer: Reifen Fricke GmbH. Tyre specialist dealer,
professional motor vehicle workshop and paint shop.
“With the growing range of services we offer our customers,
we see ourselves as a service provider for all aspects of mobility.
This is also what we want the image film to convey,”
managing director Sebastian Wedemeyer explains.
“The team of Reifen Fricke had already done some
thinking about the image film beforehand and had a
very specific idea of how it should look like,” production
manager Peter Wecking remembers. The first screenplay
draft came from the customer himself and was used as a
basis to quickly write a final screenplay and make a concrete
production schedule. “Due to the fact that the film
should lead the customer through the different departments
of the company, many details had to be taken into
consideration beforehand. All scenes were shot from various
perspectives and every little detail shown had to be
just right for editing,” says Wecking. The film was shot at
six different shooting locations in three days and almost
the entire staff of Fricke was involved. “Of course, many
of them were a bit sceptical about standing in front of
a camera first. However, all scepticism disappeared during
the shooting and everyone was very impressed by
the professionalism,” says Sebastian Wedemeyer in retrospect.
“It was exciting for us to have a look over a film
team’s shoulder.”
Animation as a Central
Design Element
Back in Bocholt the post-production started. Scenes had
to be sorted and the best ones had to be selected, edited
and put together to a film. A special characteristic of the
film is the fact that there is no off-text. “The film will particularly
be shown in our sales area – without sound, as
a silent sales assistant so to speak,” Sebastian Wedemeyer
explains. “That is why it had to be comprehensible without
sound, too.” This is where Thomas Reiser came into play.
Among others, he is a specialist of animations at Logata
Media Solutions.
The Company
Since its foundation in 1927, our company has always realigned
towards the rapid development of vehicles. As the oldest
tyre specialist dealer with two locations in Essen, we are perfectly
prepared for the ever-increasing demands of technology
and mobility.
For four generations already, it has been our philosophy to
understand your wishes and needs and to respond to them
to your satisfaction.
As a local tyre specialist dealer and professional motor vehicle
workshop, we are always there to help you with know-how
and personal commitment. Your satisfaction is our goal and
our commitment!
For more information see:
www.reifenfricke.de
http://bit.ly/1Mr3R4X